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Description
From simple shapes and colors to gods, mythical beasts, sacred rituals, and global branding, over 2,000 signs and symbols are explained through text, illustrations, and photography. Grouped thematically and comprehensively cross-referenced. Includes the physical world, animals, plants, humans, colors, shapes, patterns, numbers, picture writing, alphabets, international signs, professional signs, brands and logos, heraldic emblems, national flags,...
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The Philosophical Research Society is a nonprofit organization founded in 1934 for the purpose of assisting thoughtful persons to live more graciously and constructively in a confused and troubled world. The Society is entirely free from educational, political, or ecclesiastical control. Dedicated to an idealistic approach to the solution of human problems, the Society's program stresses the need for the integration of religion, philosophy, and the...
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"For millennia humans have used visible marks to communicate information. Modern examples of conventional graphical symbols include written language, and non-linguistic symbol systems such as mathematical symbology or traffic signs. The latter kinds of symbols convey information without reference to language. This book presents the first systematic study of graphical symbol systems, including a history of graphical symbols from the Paleolithic onwards,...
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This book offers a visual examination of how signs and symbols developed as a means of communication throughout history in art, religion, psychology, literature and everyday life. It shows how signs weave a continuous fabric of communication throughout our cultures, and how modern systems still depend on ancient symbols. It contains a visual directory of more than 1000 icons, graphic motifs, ideograms and symbols, together with 170 photographs and...
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"At some point or another in the life of a company comes that time when its logo needs to be redesigned. The reasons can vary: the logo may already be or look outdated or it may be necessary to adapt it to a digital environment that did not exist when it was created, or perhaps another element must be incorporated, or the company is diversifying and the logo must reflect it. When that time comes it is important to take into account several factors...
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A stimulating resource that guides readers through the most significant symbols from art history, spanning many civilizations and centuries while revealing the common heritage of a global visual language. The Hidden Language of Symbols covers a wide-ranging selection of visual culture and art under one unified theme: symbols. Often not immediately apparent, our day-to-day lives abound with symbols of various kinds, from national emblems to emojis,...
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"From early cave drawings to modern corporate logos, graphic symbols have been used to convey meanings both tangible and abstract. In this unique dictionary, Carl G. Liungman puts approximately 2,500 Western graphic symbols at your fingertips. Each entry includes the sign's history, its meanings, and the systems in which it is used. Symbols are cross-referenced to other signs with the same meanings and to structurally similar signs with different...
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"Across all regions, cultures, and societies, humans have attributed to the circle ideals of unity, wholeness, infinity, enlightenment, and perfection. We have applied this natural shape to countless manmade systems through the ages, from tools, icons, and writing systems to maps, urban plans, and digital technologies. In The Book of Circles, his companion volume to the popular Book of Trees, Manuel Lima takes us on a lively tour through millenia...
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"Pictograms and icons are a keystone of nonverbal and multicultural communication. But what exactly are pictograms, and when is it appropriate to use them? What are their advantages, and what rules must be followed? What pitfalls must designers of pictograms and icons take care to avoid?" "Rayan Abdullah and Roger Hubner address these questions and scores of others in this illustrated guide to pictogram design. Drawing on a multitude of examples from...
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"Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creatives. Guiding readers through the basics...
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Entries pertain to persons, titles and pictures, and objects as attributes and symbols. Recurrent mythological, historical and religious themes are explored and allegorical, poetic, and saintly characters are also covered. Cross-references and appropriate line drawings enhance the book's value.
19) African symbols
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From masks to the symbolic script of the Ashanti, symbols play an important role in all aspects of African life. These sacred items come in a breathtaking array of styles, and here, divided into six areas of cultural similarity, are some of the most beautiful, along with explanations of their meanings. Demons, for most Africans, are responsible for justice and retribution: the superb demon mask shown depicts Kponingo, who belongs to the mythical world...
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In the Chinese culture, it is believed that by surrounding one's self with lucky objects and images, we can increase our chances of finding true happiness. This book explores the rich symbolic meaning behind the five most auspicious Chinese concepts of good fortune: luck, prosperity, longevity, happiness and wealth.
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