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Digital artifacts from iPads to databases pervade our lives, and the design decisions that shape them affect how we think, act, communicate, and understand the world. But the pace of change has been so rapid that technical innovation is outstripping design. Interactors are often mystified and frustrated by their enticing but confusing new devices; meanwhile, product design teams struggle to articulate shared and enduring design goals. With Inventing...
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"Millions of children visit virtual worlds every day. In such virtual play spaces as Habbo Hotel, Toontown, and Whyville, kids chat with friends from school, meet new people, construct avatars, and earn and spend virtual currency. In 'Connected Play', Yasmin Kafai and Deborah Fields investigate what happens when kids play in virtual worlds, how this matters for their offline lives, and what this means for the design of educational opportunities in...
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"Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system...
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Web 3.0 is already here. Is your nonprofit ready? With this book it will be ... even if you're so behind that you're not sure what Web 3.0 means. As a nonprofit, you're most likely used to working at a disadvantage. Recent economic factors have required many organizations to slash budgets, implement staff cuts, and depend upon volunteers or already overworked nonprofit staff to manage their social media and mobile technology campaigns. Fortunately,...
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"Communications and personal information that are posted online are usually accessible to a vast number of people. Yet when personal data exist online, they may be searched, reproduced and mined by advertisers, merchants, service providers or even stalkers. Many users know what may happen to their information, while at the same time they act as though their data are private or intimate. They expect their privacy will not be infringed while they willingly...
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Ninety-five percent of American kids have Internet access by age 11; the average number of texts a teenager sends each month is well over 3,000. More families report that technology makes life with children more challenging, not less, as parents today struggle with questions previous generations never faced: Is my thirteen-year-old responsible enough for a Facebook page? What will happen if I give my nine year-old a cell phone? In The Parent App,...
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Computers were first conceived as "thinking machines," but in the twenty-first century they have become social machines, online places where people meet friends, play games, and collaborate on projects. In this book, Judith Donath argues persuasively that for social media to become truly sociable media, we must design interfaces that reflect how we understand and respond to the social world. People and their actions are still harder to perceive online...
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In just the last few years, in one of the most profound changes of our time, traditional collaboration--in a meeting room, a conference call, even a convention center--has been superseded by collaborations on an astronomical scale. Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. Flickr, Second Life, YouTube, and other thriving online communities...
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"Use Klout to expand influence, get more business, and DRIVE PROFITSThe leading social media influence scoring tool, Klout has scored more than 100 million people and companies. Written by two of today's top social media gurus, Klout Matters offers simple-to-use strategies you can begin using right away. It provides specific easy-to-implement strategies that are essential to remain competitive in an increasingly crowded and noisy marketplace. Gina...
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Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing a planned and deliberately managed marketing campaign. Beginning with mission, goals, and objectives, readers will review the components of both the...
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"In this groundbreaking exploration of our developing participatory online culture, Axel Bruns establishes the core principles which drive the rise of collaborative content creation in environments, from open source through blogs and Wikipedia to Second Life. This book shows that what's emerging here is no longer just a new form of content production, but a new process for the continuous creation and extension of knowledge and art by collaborative...
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A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses...
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In "Alone Together," MIT technology and society professor Sherry Turkle explores the power of our new tools and toys to dramatically alter our social lives. It's a nuanced exploration of what we are looking for--and sacrificing--in a world of electronic companions and social networking tools, and an argument that, despite the hand-waving of today's self-described prophets of the future, it will be the next generation who will chart the path between...
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Newslore is folklore that comments on and hinges on knowledge of current events. These expressions come in many forms: jokes, urban legends, digitally altered photographs, mock news stories, press releases or interoffice memoranda, parodies of songs, poems, political and commercial advertisements, movie previews and posters, still or animated cartoons, and short live-action films ... offers a snapshot of the items of newslore disseminated via the...
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