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Description
The swift spread of social network concepts and their applications and the rising use of network analysis in social science has necessitated an overview of this field. This book explains the big ideas that underlie the social network phenomenon. It covers fundamental concepts, then discusses networks and their core themes in increasing order of complexity. The author demystifies the concepts, theories, and findings developed by network experts. He...
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Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces, social networks require a different set...
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In this book the authors present evidence for the profound influence people have on one another's tastes, health, wealth, happiness, beliefs, even weight, as they explain how social networks form and how they operate. Your colleague's husband's sister can make you fat, even if you do not know her. A happy neighbor has more impact on your happiness than a happy spouse. These startling revelations of how much we truly influence one another are revealed...
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"This book focuses on how everyday media such as Facebook, iTunes and Google can be understood in new ways for the 21st century through ideas of convergence. Key chapters explore the development of the internet, the rise of social media and the new opportunities for audiences to create, collaborate upon and share their own media."--Publisher's website.
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Consumers can now create, consume and converse and the complexity of media that now sees multiple channels accessed through multiple devices has created major challenged for today's marketing and advertising professionals. Paid, Owned, Earned offers a framework that decodes that socially connected media landscape and helps select the right marketing options for now and the future.
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"The Hidden Power of Social Networks offers the an application of social network analysis - a technique that reveals who is connected to whom in large, distributed groups - to the work of managers and leaders. The book outlines a host of specific and inexpensive actions at the individual, group, and organizational levels that can help promote vibrant employee networks."--Jacket.
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Twitter has become a household name, discussed both for its role in prominent national elections, natural disasters, and political movements, as well as for what some malign as narcissistic "chatter." This book takes a critical step back from popular discourse and media coverage of Twitter, to present a scholarly engagement with this popular medium. In this timely and comprehensive introduction, the author not only discusses Twitter's role in our...
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"Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continually arriving text messages, tweets and retweets, Facebook updates, pictures and videos to post and discuss. Our perpetual connectedness gives us endless opportunities to be part of the give-and-take of networking. Some worry that this new environment makes us isolated and lonely. But in Networked, Lee Rainie and Barry Wellman show...
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If all politics are local, then so is almost everything else, argues sociologist Gary Alan Fine. We organize our lives by relying on those closest to us--family members, friends, work colleagues, team mates, and other intimates--to create meaning and order. In this thoughtful and wide-ranging book, Fine argues that the basic building blocks of society itself are forged within the boundaries of such small groups, the "tiny publics" necessary for a...
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Description
Since ancient times, people have believed that breakthrough ideas come from the brains of geniuses with awesome rational powers. In recent years, however, the paradigm has begun to shift toward the notion that the source of creativity lies "out there," in the network of connections between people and ideas. In this provocative book, Richard Ogle crystallizes the nature of this shift, and boldly outlines "a new science of ideas." The key resides in...
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"Through network diagrams and sustained narrative, Randall Collins traces the development of philosophical thought in China, Japan, India, ancient Greece, the medieval Islamic and Jewish world, medieval Christendom, and modern Europe. What emerges from this history is a general theory of intellectual life, one that avoids both the reduction of ideas to the influences of society at large and the purely contingent local construction of meanings. Instead,...
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The author focuses on the regulation and working relationships of online projects: the projects or 'tribes', leadership, autonomy for participants and the distribution of authority. He answers the question: "what are the costs and benefits of alternatives to hierarchical organization?"
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Andrews writes about the widespread misuse of our personal online data and creates a Constitution for the web. Social networks are the defining cultural movement of our time. An ordinary individual can be a reporter, alerting the world to breaking news of a natural disaster or a political crisis. A layperson can be a scientist, participating in a crowd sourced research project or an investigator, helping cops solve a crime. But as we work and chat...
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"In Coolhunting you will discover the practical tools you need to find the hottest trends - and the people who set them. The art of coolhunting involves zeroing in on the fresh idea that will be the genesis of a hot new trend. It also involves finding the people responsible for the idea - the trendsetters who will cause others to jump on board. By recognizing who the trendsetters are, you can actually anticipate the next big trend before it takes...
Description
"In Electronic Tribes, the authors of sixteen competitively selected essays provide an up-to-the-minute look at the social uses and occasional abuses of online communication in the new media era. They explore many current Internet subcultures, including MySpace.com, craftster.org, massively multiplayer online role-playing games (MMORPGs) such as World of Warcraft, music downloading, white supremacist and other counterculture groups, and Nigerian email...
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"Social capital theorists have shown that some people do better than others in part because they enjoy larger, more supportive, or otherwise more useful networks. But why do some people have better networks than others? Unanticipated Gains argues that the practice and structure of the churches, colleges, firms, gyms, childcare centers, and schools in which people happen to participate routinely matter more than their deliberate "networking." Exploring...
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Computers were first conceived as "thinking machines," but in the twenty-first century they have become social machines, online places where people meet friends, play games, and collaborate on projects. In this book, Judith Donath argues persuasively that for social media to become truly sociable media, we must design interfaces that reflect how we understand and respond to the social world. People and their actions are still harder to perceive online...
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"In Members Only Diana Kendall shows how the upper classes use exclusive clubs as their private domain for conducting business, fostering social networks, and launching the next generation of elites - all beyond the view of outsiders and the media. In her research, Kendall explains how and why club members routinely engage in exclusionary practices that help them accumulate personal power and social capital that is unavailable to outsiders." "Members...
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