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"Every day, in every sector of our economy, a business shuts down while another starts up, jobs are created while others are cut, and workers are hired while others are laid off. This constant flux, or turbulence, is a defining characteristic of our free market system, yet it mostly inspires angst about unemployment, loss of earnings, and the overall competitiveness of corporations. But is this endless cycle of fluctuation really so bad for America?...
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Written for business managers and non-lawyers, this explains the basics of a smart and essential IP strategy. Given that no intellectual "product" is entirely original and that every business borrows, sometimes extensively, from its competitors and others, then how is the line drawn between unfair and fair use? Using relevant case studies, the author shows how to navigate the issues surrounding trade secrets, patents and copyright. Essential reading...
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