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"Seducing America is a psychological investigation of how television has changed American politics. The author's central claim - that television makes us feel good about feeling bad about politics - is buttressed by a wide-ranging analysis of political television. Roderick P. Hart argues that television has traded political wisdom for five lesser emotions - feelings of intimacy, discernment, cleverness, activity, and importance. These feelings have...
Author
Description
As far back as the first debate with John F. Kennedy in 1960, Nixon had learned, bitterly, the importance of television. And as early as 1966, he had set out to master this new media. One of his first moves in putting together a team for the 1968 campaign was the appointment of seasoned advertising and TV professionals. This book examines that move and the many other considerations that went into Richard M. Nixon's 1968 presidential campaign--at the...
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