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From the Publisher: Although for much of the mid-20th century police departments across the U.S. had been reluctant to embrace new technology, depending instead on traditional police techniques, detectives in Los Angeles finally departed from this practice when they found themselves stymied in their attempts to solve the infamous Night Stalker serial murder case. This murderer and rapist had gone on a deadly rampage during the spring and summer of...
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Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on interviews with more than sixty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled Internet staffers came together on the Howard Dean campaign and created a series of innovations in...
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Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed...
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