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"What is innovation? How important is innovation in business? How can we use it to succeed? In the last 150 years our world has been transformed - largely due to innovation. Our parents were born into a world where television had yet to be invented, and there was no penicillin or frozen food. Our great grandparents began life in a world with no light bulbs, cars, telephones, or airplanes." "This Very Short Introduction looks at what innovation is...
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"Knowledge management has become a well-known term, but the concept of science-based innovation remains relatively unexploited. This book bridges the gap between knowledge management and science-based innovation at a time when many industries are relying on their ability to organize and manage innovation work that draws on advanced scientific skills and procedure. When science becomes an organizational resource, scientific ideologies and managerial...
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"After years of studying countless winners and losers, Pip Coburn has come up with a simple idea that explains why some technologies become huge hits, but others never reach more than a tiny audience. As he explains in The Change Function: People are only willing to change and accept new technologies when the pain of their current situation outweighs the perceived pain of trying something new. Most potential users are afraid of new technologies, and...
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'Innovation is the ruling buzzword in business today. Technology companies invest billions in developing new gadgets; business leaders see innovation as the key to a competitive edge; policymakers craft regulations to foster a climate of innovation. And yet businesses report a success rate of only four percent for innovation initiatives. Can we significantly increase our odds of succeeding at innovation? In The Innovator's Way, innovation experts...
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Assuming no knowledge of linguistics, 'Understanding Digital Literacies' provides an accessible and timely introduction to new media literacies for university students. It supplies readers with the theoretical and analytical tools with which to explore the linguistic and social impact of a host of new digital practices.
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Today's schools are eager to use the latest technology in the classroom, but rather than improving learning, the new e-media can just as easily narrow students' horizons. Education innovator James Paul Gee first documented the educational benefits of gaming a decade ago in his classic What Video Games Have to Teach Us About Learning and Literacy. Now, with digital and social media at the center of modern life, he issues an important warning that groundbreaking...
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What do you do when your products are as popular as ever but consumers just don't want to pay for them anymore? Berman identifies five trends that will force companies to reinvent their business models to minimize the negative impact of disruptive forces and maximize the revenue opportunities that shifting market trends create.
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"In less than thirty years, China has become a major force in the global economy. One feature of its rapid ascent has been an enormous expansion of the country's science and technology capabilities, leading to the emergence of a large and increasingly well-educated talent pool. Yet China finds itself engaged in an internal debate as to whether its full potential can be realised. At the heart of this debate lie a number of uncertainties surrounding...
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"Media piracy in music, film and gaming is as much about the future of formal copyright governance as it is about morality and freedom of expression. An illegal consumer is not a bad or immoral person because copyright laws state the act of copyright infringement is against the law. History reveals what social networking in the world of digitalization now tells us - consumers have always engaged in legal and illegal popular media consumption. Convergent...
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"Everybody knows that digital technology has revolutionized our economy and our lifestyles. But how many of us really understand the drivers behind the technology - the significance of going digital; the miniaturization of circuit boards; the role of venture capital in financing the revolution; the importance of research and development? How many of us understand what it takes to make money from innovative technologies? Should we worry about manufacturing...
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"In Reinventing Discovery, Michael Nielsen argues that we are living at the dawn of the most dramatic change in science in more than 300 years. This change is being driven by powerful new cognitive tools, enabled by the internet, which are greatly accelerating scientific discovery. There are many books about how the internet is changing business or the workplace or government. But this is the first book about something much more fundamental: how the...
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A revolution is under way. In recent years, Google's autonomous cars have logged thousands of miles on American highways and IBM's Watson trounced the best human Jeopardy! players. Digital technologies -- with hardware, software, and networks at their core -- will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human. In The Second...
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"Preeminent author and researcher Sherry Turkle has been studying digital culture for over thirty years. Long an enthusiast for its possibilities, here she investigates a troubling consequence: at work, at home, in politics, and in love, we find ways around conversation, tempted by the possibilities of a text or an email in which we don't have to look, listen, or reveal ourselves. We develop a taste for what mere connection offers. The dinner table...
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From the author, an economist, this book is an examination of innovation and success, and where to find them in America. An unprecedented redistribution of jobs, population, and wealth is under way in America, and it is likely to accelerate in the years to come. America's new economic map shows growing differences, not just between people but especially between communities. In this book, the author provides a fresh perspective on the tectonic shifts...
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