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Author
Description
In an authoritative look at how the nearly 1,000 annual hours of television programming for childern are shaped, Schneider provides a strong and detailed examination of this subject. Besides giving a well-illustrated history of the growth of childern's television, Schneider focuses on how the programs affect and communicate with childern and how advertisers and television producers use such knowledge. Schneider deals with the role of television in...
Author
Description
Palmer was one of the founders of the pioneering Children's Television Workshop 20 years ago. Based on this experience and his visits to several countries around the world suggests several models for what the U.S. might be doing with television if commercial success were not the main criterion. Palmer assesses why commercial television has failed, the limited and limiting role of the Federal Communications Commission, the successes of public broadcasting,...
Author
Description
Comstock explores the effects of television viewing on children's daily experience, scholastic achievement, belief and perception formation, consumer behavior, and psychology. He draws on numerous studies to show how American society has changed and will change further as the result of television viewing.
Description
In contrast to the relatively simplistic behaviorist model that media violence causes real-world violence, Dr. Gerbner encourages the viewer to think about the psychological, political, social, and developmental impacts of growing up and living within a cultural environment of pervasive, ritualized violent images.
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