San Antonio College Library

Illustrates the evolution of logos, symbols, and icons created for a variety of clients, covering the creation of the original concept through different directions considered, initial roughs, and how the final design was adapted for use in various formats.

732 marks, logos, and corporate-identity symbols. Categories include entertainment, heavy industry, food and beverage. All black-and-white in standard forms.

In The Genealogy of a Gene, Myles Jackson uses the story of the CCR5 gene to investigate the interrelationships among science, technology, and society. Mapping the varied "genealogy" of CCR5 -- intellectual property, natural selection, Big and Small Pharma, human diversity studies, personalized medicine, ancestry studies, and race and genomics -- Jackson links a myriad of diverse topics. The history of CCR5 from the 1990s to the present offers a vivid...

"Pictograms and icons are a keystone of nonverbal and multicultural communication. But what exactly are pictograms, and when is it appropriate to use them? What are their advantages, and what rules must be followed? What pitfalls must designers of pictograms and icons take care to avoid?" "Rayan Abdullah and Roger Hubner address these questions and scores of others in this illustrated guide to pictogram design. Drawing on a multitude of examples from...

"While the shockingly high prices of prescription drugs continue to dominate the news, the strategies used by pharmaceutical companies to prevent generic competition are poorly understood, even by the lawmakers responsible for regulating them. In this groundbreaking work, Robin Feldman and Evan Frondorf illuminate the inner workings of the pharmaceutical market and show how drug companies twist health policy to achieve goals contrary to the public...

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched...

INDUSTRIAL / COMMERCIAL ART & DESIGN. This fascinating book examines every aspect of airline style, from the company liveries and interior designs of planes to advertising, haute couture and airborne haute cuisine. Divided into four sections covering fashion, food, interior design and identity, Airline shows how airborne culture has changed since the 1920s. The book spans the conservative to the outrageous, from saris to hotpants, from Hugh Hefner's...