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Author
Description
"In The Corporate Blogging Book Debbie Weil provides a clear-eyed look at blogging as a marketing communications strategy - what works, what doesn't, and why creating and maintaining a good blog is worth the effort." "Weil demystifies corporate blogging by stripping away the technical jargon and showing you exactly what your customer needs from your blog. She urges managers and executives to confront their fear of blogging. She explains how to avoid...
Author
Description
With over 40,000 new blogs created daily, blogging is changing the shape of business and personal communications. This companion to E-Mail Rules and Instant Messaging Rules covers the legal and business risks of corporate blogs, employee rights, regulatory issues and more, and includes best-practice policies to help companies use this effective tool safely.
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