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A New York restaurateur shares anecdotes of his experiences as the co-owner of eleven establishments in one of the world's most competitive arenas, discussing the lessons he has learned about innovative business practices, team building, and customer service. The author started Union Square Cafe when he was 27, with a good idea and scant experience. He is now the CEO of one of the world's most dynamic restaurant organizations that includes eleven...
Author
Description
"Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first...
Author
Description
"The McDonaldization of Society, Revised New Century Edition, discusses how McDonaldization and the broader process of globalization (in a new Chapter 8) are spreading more widely and more deeply into various social institutions such as education, medicine, the criminal justice system, and more. This Revised New Century Edition provides many new, relevant examples from recent events and contemporary popular culture, including the ever-increasing global...
6) Making microchips: policy, globalization, and economic restructuring in the semiconductor industry
Author
Description
In Making Microchips, Jan Mazurek examines the environmental and economic implications of the computer microchip industry's exodus from California's Silicon Valley to New Mexico, Virginia, Ireland, and Taiwan. Globalization, economic restructuring, and changing manufacturing processes in this rapidly growing industry present difficult new questions for environmental policy. Mazurek challenges the assumptions of US policies designed to promote the...
7) Working for the enemy: Ford, General Motors, and forced labor in Germany during the Second World War
Description
About eight million people were forced to work for the "Reich war economy" during the Second World War. Their stories were rediscovered in recent years by a new, detail- and person-oriented approach to contemporary history. Fifty-four years after the end of the war, the lack of restitution for their labor and their suffering has turned into an international legal dispute. This collection presents new studies by leading German historians that reveal...
Description
"Peter Senge's national bestseller, The Fifth Discipline, revolutionized the practice of management by introducing the theory of learning organizations. Now Dr. Senge moves from the philosophical to the practical by answering the first question all lovers of the learning organization ask: What do they do on Monday morning? The fieldbook is an immensely pragmatic guide. It shows how to create an organization of learners where memories are brought to...
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