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Description
This book offers a comprehensive overview of political advertisements and their changing role in the Internet age. The authors examine how these ads function in various kinds of campaigns and how voters are influenced by them. They particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. They also explore the recent phenomenon of outrageous ads that "go...
Author
Description
The authors of the best-selling Game Change present an account of the 2012 presidential election that draws on hundreds of insider interviews to illuminate what the election meant to both parties, covering such topics as the dramatic Republican nomination fight, the rise and fall of Mitt Romney and Barack Obama's Election Day triumph.
Description
"Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged...
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