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Description
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier,...
Description
Traces the concept of disease throughout history and in each major world region. It offers the history and geography of each significant human disease--both historical and contemporary--from AIDS to yellow fever, and touches on the variety of approaches that different medical traditions have used to fight disease.
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