San Antonio College Library

Field naturalists have observed the activities of weasels for centuries. Their descriptions were often accurate but sometimes misinterpreted the animals' behaviors and underlying explanations for those behaviors. "Organized natural history" became one of the roots of the science of ecology in the 1920s and by the 1960s scientists had begun to study the biology of weasels with all the critical, objective advantages of modern theory and equipment. Until...

Documents how luxury goods have been transformed by a shift from exclusive distribution practices by quality-minded family businesses to mass production by profit-minded big corporations, examining how today's methods have had a negative impact.

A leading management consultant outlines seven organizational rules for improving effectiveness and increasing productivity at work and at home.

Social movements have an elusive power. From the French and American revolutions through the democratic and workers' movements of the 19th century, to the totalitarian movements of today, movements exercise a fleeting but powerful influence on politics and society.

Explores evidence that suggests whether selfishness and individuality are subjective biological traits, examining social behaviors that relate to sex, gender, and family, and discussing an alternative evolutionary theory called "social selection" that focuses on cooperation.

An entertaining and pain-free introduction to the key concepts of economics, by a Financial Times writer, this book is part field guide to economics and part exposé of the economic principles lurking behind daily events. Reporting back from Africa, Asia, Europe, and your local Starbucks, author Harford shows us the world through the eyes of an economist, and reveals that everyday events are in fact intricate games of negotiations, contests of strength,...

In this shocking, no-holds-barred expose, the author draws on more than 20 years spent in the back rooms and board rooms to reveal all the manipulative ways marketers and advertisers tap into our most deeply seated fears, vulnerabilities, impulses, dreams, and desires, all in the service of taking our dollars. A marketing visionary, he has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry,...

"Synthetic biology, which aims to design and build organisms that serve human needs, has potential applications that range from producing biofuels to programming human behavior. The emergence of this new form of biotechnology, however, raises a variety of ethical questions--first and foremost, whether synthetic biology is intrinsically troubling in moral terms. Is it an egregious example of scientists "playing God"? Synthetic Biology and Morality...