San Antonio College Library

"In The Corporate Blogging Book Debbie Weil provides a clear-eyed look at blogging as a marketing communications strategy - what works, what doesn't, and why creating and maintaining a good blog is worth the effort." "Weil demystifies corporate blogging by stripping away the technical jargon and showing you exactly what your customer needs from your blog. She urges managers and executives to confront their fear of blogging. She explains how to avoid...

"Paul Stoller has been writing a popular blog for the Huffington Post since 2011. His desire to bring an anthropological perspective to contemporary debates drove him to try his hand at blogging, but it's the joy and skill he has derived from the experience that has kept him at it. Blogging, says Stoller, has made him a better academic writer - snappier, more concise, and more focused on the connection he wants to make with readers. In this collection...

"In this groundbreaking exploration of our developing participatory online culture, Axel Bruns establishes the core principles which drive the rise of collaborative content creation in environments, from open source through blogs and Wikipedia to Second Life. This book shows that what's emerging here is no longer just a new form of content production, but a new process for the continuous creation and extension of knowledge and art by collaborative...

The rise of the blog as a form of serious news reporting means that conventional journalists must become familiar with the blog format and rethink typical journalistic approaches. This ABC News program examines the blogger "community," reviews major news stories that were broken by bloggers, and demonstrates ways in which blogging differs from traditional reporting methods. "60 Minutes" co-anchor Dan Rather resigned after a story he reported was refuted...

Julie Powell is a frustrated insurance worker who wants to be a writer. Trying to find a challenge in her life, she decides to cook her way through Julia Child's 'Mastering the Art of French Cooking' in one year, and to blog about it. As Julie begins to find her groove as a cook, and her voice as a writer, the project takes on a life of its own. The project provides the struggling young woman with her life's purpose, to her very pleasant surprise....

"Profound transformations in our digital society have brought many enterprising women to social media platforms--from blogs to YouTube to Instagram--in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose "passion projects" amount to free work for corporate brands. Drawing on interviews and fieldwork,...

Blogs may be driving print journalists out of business, but they're doing wonders for the teaching profession. This program helps educators learn more about blogging and the best ways to integrate it into the classroom. Showing how blogs help communicate ideas and connect readers worldwide, the video focuses on the benefits of blogging for both teachers and students. Specific topics include blogging strategies for increasing student motivation, reading...