San Antonio College Library

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical...

Includes anecdotes, case studies, and outside-the-box inspiration from branding innovators--ranging from upstart punk bands to absolute giants like Burger King and SAP--all designed to keep you thinking critically, creatively, and with the kind of flexibility that will keep your social customers engaged as your company grows.--Book jacket.

Drawing on scores of examples such as Tesco, Virgin Megastores and Chipotle and interviews with many top marketers, this book defines six key principles of relevant companies and brands, including insight, innovation, design and value.

In this film, Ben Walkenhorse, founder of "No Fussing About," discusses what a brand is and how it defines and limits what a company will do. He explains the concepts of value proposition and the social, functional and emotional components of a brand.

"Brand Failures takes a riveting look at how such disasters occur. For the first time we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. Matt Haig approaches his subject in a truly entertaining style - yes, this is a business book that is actually fun to read! - but his message is deadly serious."--Jacket.

Providing a snapshot of the experiential travel industry, this program follows the ongoing challenges facing Rocky Ehlers and his Skytrek Adventure Park. His concept and marketing strategy are judged by Brett Wilson, an avid globe-trekker and founder of Calgary's first energy corporation, and Beverley O'Neil, a founder of the Aboriginal Tourism Association of British Columbia, board member of Tourism BC, and head of her own marketing and consulting...

Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. This book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. It examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books.--[Publisher description].

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched...

A firm grasp of marketing principles has become essential to 21st-century commerce and a successful business career. Featuring a youth-oriented case study, this program guides students through the basics of marketing and the main activities and responsibilities of a marketing specialist. Viewers learn about research and analysis conducted to help position a recently developed Harry Potter video game. In the process, the film explores the 4 Ps (product,...