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Description
"Mastering Global Markets: Strategies for Today's Trade Globalist was written for senior managers and marketing professionals who are either thinking about taking their business or product global or they just want to improve their global strategy. The authors will take you through all aspects of the international marketing process from your first sale across the border to forming a global alliance. Beginning first with an overview of the global business...
Author
Description
From a cotton picker in Azerbaijan to a Cambodian seamstress, a denim maker in Italy to a fashion designer in New York, Snyder captures the human, environmental, and political forces at work in a dizzyingly complex and often absurd world. In a disarming and humorous voice, she ponders questions of equity, sweatshops, and corporate social responsibility through narratives of individual people, making an often academic subject accessible and compelling....
Author
Description
In How Nations Grow Rich, Krauss argues there is no inherent reason why the growth of the welfare state in the Western industrial countries should conflict with free trade - that is, there is no inherent reason for the welfare state to be protectionist. Exposing fallacious "welfare state" arguments for protection, Krauss makes a powerful case for free trade in general, and NAFTA in particular, as mechanisms for raising U.S. living standards. Americans...
Author
Description
"Building on his International Economics, Vol. 1; Professor Gandolfo has produced a completely rewritten and restructured book where both orthodox and new approaches to trade theory and policy are exhaustively dealt with. Current research topics (e. g., strategic trade policy, endogenous growth and international trade, North-South trade, economic geography models, globalization and core-periphery patterns) are also treated, and their mathematical...
Author
Description
"The Dictionary of International Business Terms is an invaluable reference for students and all professionals who need to keep abreast of this rapidly changing environment. Accountants, financial managers, business managers, marketing executives, attorneys, operations research managers, economists, investment portfolio managers, production managers, and others should have this book in their library for daily reference." "In addition to over 2,000...
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"All over the world, green enterprise is growing. This program focuses on the catalyst that is transforming Earth-friendly businesses into paying ventures: a thing that economists call externalities. In Mexico, coffee growers use collective bargaining to create a more secure market. In Tanzania, where malaria is rampant, a mosquito net manufacturer makes good by marketing social change. In Brazil, babassu nut farmers preserve their traditional business...
Author
Description
"Jagdish Bhagwati, the Internationally Renowned economist who uniquely combines a reputation as the leading scholar of international trade with a substantial presence in public policy on the important issues of the day, shines here a critical light on Preferential Trade Agreements, revealing how the rapid spread of PTAs endangers the world trading system." "Numbering by now well over 300, and rapidly increasing, these preferential trade agreements,...
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