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"From Henry Darger's elaborate paintings of young girls caught in a vicious war to the sacred art of the Reverend Howard Finster, the work of outsider artists has achieved unique status in the art world. Celebrated for their lack of traditional training and their position on the fringes of society, outsider artists nonetheless participate in a traditional network of value, status, and money. After spending years immersed in the world of self-taught...
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Solomon, director of a consulting firm specializing in online consumer research, looks at the latest research, real-world examples, and current thinking in advertising, sociology, and media studies to explore the new realities of marketing. He gives advice on gathering user input for developing products, grabbing the attention of jaded consumers, and tailoring advertising messages to Generation Y. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com)....
Author
Description
How food marketers make use of key variables - such as innovation; target market; market segmentation; image; and physical, environmental, and human resources - determines how successfully they sell their products. Michman and Mazze concentrate on the food industry as they examine what contributes to a successful marketing campaign. By focusing on the key variables to use in a volatile economic environment, by emphasizing lessons learned from both...
Description
In the current economic downturn, much attention has been paid to the volatile stock market and efforts to overhaul financial regulations. But there's another market out there that some say is even riskier for potential investors: the art market. Does a lack of oversight permit art dealers to manipulate prices? Or is the value of art not determined by money? Is the art market less ethical than Wall Street? Art insiders debate on the issues.
18) Poet's market
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"In their new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a strategy for creating innovative products, building a successful brand, and, in turn, achieving business success." "Using studies of failed convergence products and success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on...
20) Agriculture
Description
This program profiles three women who have fashioned successful careers in agriculture: Deanna Johnson, a farm marketing representative; Julie Couillard, a production coordinator; and Valerie Houle, a dairy farmer. Interviews with co-workers and supervisors help to create a well-rounded description of each job.
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