San Antonio College Library

"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands...

A bold forecast of how the coming auction culture revolution will radically transform what, how, and why we buy.

Illustrates how leading companies are "mining the unconscious" with remarkable results, and introduces innovative tools and techniques that help marketers.

Interpretation, based on the authors personal association with higher education activities, of the role and problems of the university in the USA - covers trends, administrative aspects and management problems, student behaviour, research activities, etc.

By looking at the barriers holding women back and the social forces constraining them, Women don't ask shows women how to reframe their interactions and more accurately evaluate their opportunities. It teaches them how to ask for what they want in ways that feel comfortable and possible, taking into account the impact of asking on their relationships. And it teaches all of us how to recognize the ways in which our institutions, child-rearing practices,...

Discusses the many sources and instruments of power, and explains how power is utilized by organizations and businesses and in economics and political and military life.

How have national pride and American patriotism come to seem an endorsement of atrocities - from slavery to the slaughter of Native Americans, from the rape of ancient forests to the Vietnam War? Achieving Our Country traces the sources of this debilitating mentality of shame in the Left, as well as the harm it does to its proponents and to the country. At the center of this history is the conflict between the Old Left and the New that arose during...

This book consists of two parts: the essay "The Idea of Public Reason Revisited," first published in 1997, and "The Law of Peoples," a major reworking of a much shorter article by the same name published in 1993. Taken together, they are the culmination of more than fifty years of reflection by John Rawls on liberalism and on some of the most pressing problems of our times.

Monograph analysing the success of the role of USA's decision-making in context with foreign policy concerning Vietnam - examines the development of US political participation and international relations regarding the Vietnamese civil war during the Kennedy and Johnson administrations, focusing on the political behaviour of political leadership, and concludes that the decision-making system worked while policy failed in preventing communism. Graphs...

A Frenchman rents a Hollywood movie. A Thai schoolgirl mimics Madonna. Saddam Hussein chooses Frank Sinatra's "My Way" as the theme song for his fifty-fourth birthday. It is a commonplace that globalization is subverting local culture. But is it helping as much as it hurts? In this strikingly original treatment of a fiercely debated issue, Tyler Cowen makes a bold new case for a more sympathetic understanding of cross-cultural trade. Creative destruction...