(0)
(0)
(0)
(0)
(0)Catalog Search Results
Author
Description
"Through analysis of the overall marketing strategies of six Web innovators - Yahoo!, CDNow, iVillage, Onsale, Barnes & Noble, and Fogdog Sports - Silicon Valley marketing executive Phil Carpenter takes a hard look at how a core set of companies have pushed to develop powerful Internet brands."
"Carpenter takes readers backstage in his in-depth interviews with more than forty company executives and industry experts. Recounting the successes, failures,...
Author
Description
"Bitcoin is the digital age's novel, decentralized, and automated solution to the problem of money: accessible worldwide, controlled by nobody. Can this young upstart money challenge the global monetary order? Economist Saifedean Ammous traces the history of the technologies of money to seashells, limestones, cattle, salt, beads, metals, and government debt, explaining what gave these technologies their monetary role, what makes for sound money, and...
Author
Description
"Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterised by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethical issues. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The...
6) The age of cryptocurrency: how bitcoin and digital money are challenging the global economic order
Author
Description
"Bitcoin became a buzzword overnight. A cyber-enigma with an enthusiastic following, it pops up in headlines and fuels endless media debate. You can apparently use it to buy anything from coffee to cars, yet few people seem to truly understand what it is. This raises the question: Why should anyone care about bitcoin? In The Age of Cryptocurrency, Wall Street journalists Paul Vigna and Michael J. Casey deliver the definitive answer to this question....
Author
Description
From China to India to Nigeria, e-commerce is entering a dramatic era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread Internet adoption, a rising middle class,...
Author
Description
"Every day on eBay, millions of people buy and sell a vast array of goods, from rare collectibles and antiques to used cars and celebrity memorabilia. The internet auction site is remarkably easy to use, which accounts in part for its huge popularity. But how dies eBay really work, and how does it compare to other kinds of auctions? These are questions that led Ken Steiglitz - computer scientist, collector of ancient coins, and a regular eBay user...
Author
Description
eCommerce has changed business as we know it. No hype, it's reality. New companies, new competition, new customers - all challenge existing business rules. The emerging new economy, however, has fundamentals about customers, relationships, service, and brand. Customers matter in eCommerce and gaining their trust and building relationships are critical for success. How does a company create an eCommerce business based on relationships? What must it...
Author
Description
A collection of writings by the founder and CEO of Amazon includes a selection of Bezos's unusual annual shareholder letters, speeches, and interviews that offer insight into his background, his professional approaches, and the evolutions of his ideas.
In this collection of Jeff Bezos's writings--his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work,...
Author
Description
The widespread adoption of broadband has created a Web experience that could only be dreamed of just a few years ago. The term Web 2.0 was coined in reference to the proliferation of highly interactive Web applications, including social networks such as FaceBook and MySpace, streaming video, interactive gaming, wikis, user-submitted reviews, and blogs. Mobile Web, or wireless access to the Internet through a cell phone, PDA, or other portable gadget,...
Author
Description
The 1990s dawned with a belief that the digital revolution would radically transform our traditional notion of cities as places of commerce and industry. Many predicted that digital technology would render cities--or at least their economies--obsolete. Instead, precisely the opposite happened. The IT-intensive firms of the "new economy" needed to be plugged into a sizeable network of talent, something that established cities like New York and San...
Author
Description
An in-depth, revelatory, and unbiased look at Amazon's world-dominating business model, the current competitors either imitating or trying to outfox Amazon, and the ways Bezonomics is shaping the life of every American consumer-from an award-winning Fortune magazine writer. Like Henry Ford, Sam Walton, or Steve Jobs in the early years of Ford, Walmart, and Apple, Jeff Bezos is the business story of the decade. Bezos, the richest man on the planet,...
Author
Description
"Use Klout to expand influence, get more business, and DRIVE PROFITSThe leading social media influence scoring tool, Klout has scored more than 100 million people and companies. Written by two of today's top social media gurus, Klout Matters offers simple-to-use strategies you can begin using right away. It provides specific easy-to-implement strategies that are essential to remain competitive in an increasingly crowded and noisy marketplace. Gina...
Author
Description
Twenty years ago, The Digital Economy changed the way the world thought about the Web and Internet. While everyone else was in awe of "websites" and "dot coms," Don Tapscott was among the first people to argue that the Internet would fully transform the nature of business and government. It goes without saying that his predictions were spot on. Now, in this new edition of his classic work, the New York Times bestselling author provides topical updates...
Author
Description
Jonathan Taplin tells the story of how a small group of libertarian entrepreneurs began in the 1990s to hijack the original decentralized vision of the Internet, in the process creating three monopoly firms -- Facebook, Amazon and Google -- that now determine the future of the music, film, television, publishing and news industries. Taplin offers a history of how online life began to be shaped around the values of the men who founded these companies,...
Author
Description
In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce." In this revealing, unauthorized account, journalist Robert Spector provides a fast-paced, behind-the-scenes story of the company's creation and rise, its tumultuous present, and its uncertain future.
Author
Description
Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing...
In ILL
Didn't find what you need? Items not owned by San Antonio College Library can be requested from other ILL libraries to be delivered to your local library for pickup.
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request