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"Drawing on years of experience in government, academia, and the private sector, the authors provide a balanced, succinct analysis of all the aspects crucial to a successful expansion into international markets." "From planning for exports, selecting export markets, and developing export strategies to channel management, product adaptation, pricing, communication, and logistics, all relevant topics are explained in easy-to-understand detail, making...
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"Most global businesses focus on selling to the wealthiest fourteen percent of the world's population: the developed world. But these markets are oversaturated, overcompetitive, and aging. The 86 Percent Solution shows how to unleash new growth and profitability by serving everyone else." "Drawing on dozens of examples from emerging markets worldwide, the authors offer actionable strategies and tactics for product design, pricing, packaging, distribution,...
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"Mastering Global Markets: Strategies for Today's Trade Globalist was written for senior managers and marketing professionals who are either thinking about taking their business or product global or they just want to improve their global strategy. The authors will take you through all aspects of the international marketing process from your first sale across the border to forming a global alliance. Beginning first with an overview of the global business...
Description
What is it like to be an export/import specialist? In this Career Q & A video interview, David Moons talks about his career path, what he does on the job, and the keys to success in the export/import business. He also offers candid advice on breaking into the profession as well as insight into the industry's biggest challenges and how the field may change in the next ten years.
Description
As North America becomes more and more ethnically diverse, there is a growing appetite for every type of cuisine. This program focuses on Anita Saini and her Devya Indian Gourmet line of ready-to-eat sauces-heartened by a demand for her products but hampered by a lack of money to meet it. Also profiled on the show is millionaire Cindy Lee, a housewife who launched T & T Supermarket and has built it into Canada's largest Asian food chain. The guest...
Description
Cheap lookalikes of popular goods are flooding the world's markets, depriving legitimate manufacturers of hundreds of billions of dollars each year. This eye-opening expose follows the anti-counterfeit investigators of Cartier and BIC from their headquarters to New York and Nigeria and then on to China as they hurry to trace and stop the flow of illegal goods at the source. But bringing injunctions and carrying out raids against the many vendors,...
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"Fair trade is a fast-growing alternative market intended to bring better prices and greater social justice to small farmers around the world. But is it working? This vivid study of coffee farmers in Mexico offers the first thorough investigation of the social, economic, and environmental benefits of fair trade. Based on extensive research in Zapotec indigenous communities in the state of Oaxaca, Brewing Justice follows the members of the cooperative...
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