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John Conybeare examines the motivations at work behind the consolidation of the automotive industry worldwide into six giant conglomerates. He shows that the publicly anticipated goals are not always achieved and reveals that the real reasons behind mergers are not always what they seem to be.
Author
Description
Comprehensive study of the motor vehicle industry of the USA from 1945 to 1971 - covers planning, technology, mergers, costs, prices and pricing policy, demand structure, production, the wholesale trade and retail trade, sales, air pollution, safety issues, etc., and includes an evaluation of performance record and recommendations for government policy. Bibliography pp. 307 to 312, references and statistical tables.
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