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The only book on the market to bring together business and women's history, Incorporating Women: A History of Women and Business in the United States by award-winning author Angel Kwolek-Folland, is an engaging and unique survey of women in business that begins with 17th century Native American fur traders and ends with the producer of the film Top Gun. Along the way, the reader is introduced to some of the women - famous, infamous, and forgotten...
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"Hemmed in by "women's work" much less than has been thought, women in the late 1800s and early 1900s were the primary entrepreneurs in the millinery and dressmaking trades." "The Female Economy explores that lost world of women's dominance, showing how independent, often ambitious businesswomen and the sometimes imperious consumers they served gradually vanished from the scene as custom production gave way to a largely unskilled modern garment industry...
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Entries discuss the lives and careers of businesswomen and cite works for further reading. This set also includes roughly 100 interspersed entries on topics central to American businesswomen, including career planning, childcare, diversity, education, the finance industry, flexible work arrangements, golf and real estate.--from back cover.
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Description
Most of the workers in advertising, the media, retail, and fashion are women. Holding key marketing and advertising positions, women shape the basic promotional appeal of almost every consumer product in America. How did the advertising business go from a handful of women in a man's world to women working in virtually every mass consumer goods industry in America in the space of the twentieth century? Ad Women tells the story of how women have risen...
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In 1951, using $2,000 of wedding gift money, Lillian Vernon founded a mail-order business - on her kitchen table! She placed an ad for personalized belts and handbags in Seventeen magazine, then filled the orders from her home. The ad was a huge success, and the Lillian Vernon catalog was born. This year, her company had sales of $238 million to its lifetime customer base of 18 million people. This is her story: how her family fled Nazi Germany; how...
Author
Description
Madam C. J. Walker is reputed to be America's first self-made woman millionaire. Born to former slaves in the Louisiana Delta in the aftermath of the Civil War, married at fourteen, and widowed at twenty, Walker spent the first decades of her life as a laundress. By the time of her death in 1919, however, Walker had refashioned herself into one of the most famous African American figures in the nation: the owner and president of a hair-care empire...
Author
Description
"Profound transformations in our digital society have brought many enterprising women to social media platforms--from blogs to YouTube to Instagram--in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose "passion projects" amount to free work for corporate brands. Drawing on interviews and fieldwork,...
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