Catalog Search Results
Author
Description
This book cracks the supposedly indecipherable code of marketing to the new Chinese consumer. Uncovers the core drivers of behaviour and preference in key market segments, provides tools to help harness the power of insight into consumers' motivations in the Chinese market, and reveals the pitfalls into which multinationals often fall.
Description
Using multilingual Hong Kong as a case in point, this program makes the hot-button phenomenon known as language-mixing easily accessible to any viewer through interviews with dozens of Hong Kong residents. Their explanations of why and when they mix Cantonese and English reveal much about cultural identity in cosmopolitan populations and the effects of globalization. Scholarly analysis is provided by specialists from The University of Hong Kong and...
In ILL
Didn't find what you need? Items not owned by San Antonio College Library can be requested from other ILL libraries to be delivered to your local library for pickup.
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request