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"Conventional wisdom holds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of pants--but the likelihood that we would do so depends to a significant degree on where we live. The presence...
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"Use Klout to expand influence, get more business, and DRIVE PROFITSThe leading social media influence scoring tool, Klout has scored more than 100 million people and companies. Written by two of today's top social media gurus, Klout Matters offers simple-to-use strategies you can begin using right away. It provides specific easy-to-implement strategies that are essential to remain competitive in an increasingly crowded and noisy marketplace. Gina...
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"In From Anarchy to Power, Wendy M. Grossman explores the new dispensation on the Net and tackles the questions that trouble every online user: How vulnerable are the Internet and World-Wide Web to malicious cyberhackers? What are the limits of privacy online? How real is Internet addiction and to what extent is the news media responsible for this phenomenon? Are women and minorities at a disadvantage in cyberspace? How is the increasing power of...
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Twenty years ago, The Digital Economy changed the way the world thought about the Web and Internet. While everyone else was in awe of "websites" and "dot coms," Don Tapscott was among the first people to argue that the Internet would fully transform the nature of business and government. It goes without saying that his predictions were spot on. Now, in this new edition of his classic work, the New York Times bestselling author provides topical updates...
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Information Technology (IT) is conquering the world. It affects our jobs, our lives as private citizens, and society. Its impact is greater than other technologies, such as railways, personal cars, and the telephone. However, while most can understand the potential and constraints of these technologies, IT is often experienced as a "black box," producing its effects without giving a clue as to how they are achieved. The aim of How Information Technology...
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Jacques Vallee was among the engineers and visionaries who set up the Internet, hoping to connect people -- not control them -- through information. For a few years, it seemed that this dream was being realized. But after the dot com crash of 2001, much of the Web's information flowed into the media giants and corporate conglomerates, leaving millions of Net denizens without true freedom of choice. And then there is the threat of government snooping......
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"On the ancient Silk Road, treasure-laden caravans made their arduous way through deserts and mountain passes, establishing trade between Asia and the civilizations of Europe and the Mediterranean. Today's electronic silk roads ferry information across continents, enabling individuals and corporations anywhere to provide or receive services without obtaining a visa. But the legal infrastructure for such trade is yet rudimentary and uncertain. If an...
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When we think of the Internet, we generally think of Amazon, Google, Hotmail, Napster, MySpace, and other sites for buying products, searching for information, downloading entertainment, chatting with friends, or posting photographs. In the academic literature about the Internet, however, these uses are rarely covered. The Internet and American Businessfills this gap, picking up where most scholarly histories of the Internet leave off--with the commercialization...
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Jonathan Taplin tells the story of how a small group of libertarian entrepreneurs began in the 1990s to hijack the original decentralized vision of the Internet, in the process creating three monopoly firms -- Facebook, Amazon and Google -- that now determine the future of the music, film, television, publishing and news industries. Taplin offers a history of how online life began to be shaped around the values of the men who founded these companies,...
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As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in human history. And when that power is harnessed to create new communities, technologies, businesses, or charities, the results can be absolutely stunning. Now Ohanian shares his ideas, tips, and even his own doodles about harnessing the power of the web for good. Along the way,...
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E-tailers routinely collect information from visitors to their Web sites to better target their ads. Is this surrender of privacy the price of a personalized online shopping experience? In this program, NewsHour correspondent Jeffrey Kaye seeks to understand the dynamics of, and the ethical issues surrounding, strategic online marketing with top management from Buy.com, Lycos, and DoubleClick and an attorney from the Center for Democracy and Technology....
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From the offices of insolvent newspapers to the vibrant yet uncertain online publishing scene, journalists are struggling to reinvent a troubled industry. This program follows bloggers, hackers, independent publishers, and social media mavericks working in the trenches of Chicago, a hub of digital media innovation. Shot over a two-year period, the film focuses on events such as the bankruptcy of the Tribune Co. and the launch and sale of EveryBlock.com,...
17) Code
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"Code counters the common belief that cyberspace cannot be controlled or censored. To the contrary, under the influence of commerce, cyberspace is becoming a highly regulable world where behavior will be much more tightly controlled than in real space."--Cover.
18) Google World
Description
From Internet search, to Android, to cloud computing: how has Google come so far, so fast, and what are the broad implications of Google's success? This program scrutinizes the Google phenomenon as it explores the company's history, corporate culture, business practices, innovations, and altruistic ambitions. Google's controversial experience in China is examined as well, along with its move to create gigantic server farms to house, ultimately, all...
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Internet auction house eBay and virtual music community Napster are redefining established paradigms of online interactivity. In segment one of this program, NewsHour correspondent Spencer Michels explores eBay's phenomenal success with President and CEO Margaret Whitman and others, while addressing concerns related to fraudulent merchandise and shill bidding. In segment two, Mr. Michels examines the roots of the landmark Napster case through interviews...
Description
Mike Tan wants his company, TeamPages, to become the Facebook of amateur sports teams. Will he strike it rich or strike out? This program looks at the opportunities and pitfalls of starting social networking sites. Leila Boujnane, CEO of the image search software company Idee Inc., and Evan Carmichael, founder of Canada's favorite Web site for entrepreneurs, evaluate the TeamPages startup. The program also profiles millionaire Bruce Croxon, a founder...
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