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Author
Description
"Global Leaders for the Twenty-First Century profiles twelve leaders from business and government and discusses eight key attributes necessary for successful leadership in the future." "Based upon extensive research and experiences with top leaders from around the world, the authors have identified the eight critical competencies needed by twenty-first century leaders."--Jacket.
Description
Retailing is no longer a supply-based industry, it is now consumer-led the world over, and this trend will intensify. What store format is likely to succeed in the future? How will supply and distribution systems provide a competitive edge? In developed countries, saturated markets and low population growth mean that the successful retailer will have to expand into growth markets, but how, and where are the emerging markets? Leading retailers from...
Description
A worldwide increase in longevity has brought a focus on making that longer life a healthier one. The greater focus on health, and the considerably higher cost of caring for the elderly, will create a need for a more effective health-care delivery system. Experts from Kaiser Permanente, U.S. Healthcare, Genzyme, and Boehringer Ingelheim, among others, provide insight on these challenges and likely new directions for health-care systems and pharmaceutical...
Description
One of the first industries to globalize, the automotive business provides a blueprint for other industries. Already highly competitive, car manufacturers who are not lean and at the cutting edge of cross-border integration face ruin. They also have huge opportunities because emerging nations hunger for more cars. As the trend of global production by fewer manufacturers accelerates, what factors decide which companies will succeed? We learn from senior...
Description
The food industry has rapidly developed cross-border trade to meet the accelerating internationalism of consumer tastes. Some brands are promoted globally. But differences in religion, culture, and taste make food one of the toughest products to sell internationally. The consumer, as always, is the key. Consumers will expect more varied, pre-prepared, and time-saving food, and producers will have to find ways of meeting the demands of not only the...
Description
In a time of continual crisis for the airline industry, this program is a case study of a carrier that has shown a remarkable ability to rake in the cash: Ryanair. CEO Michael O'Leary, inspired by Southwest Airlines, cites cost-cutting-dirt-cheap fares, low-budget advertising, direct booking, short turnaround times, and flights only to secondary airports, plus an incredibly deep discount from supplier Boeing-and ancillary revenues as key factors in...
7) Finance
Description
To know how healthy your business is you must understand the relationships between its assets, its liabilities, and its income. The time to develop a banking relationship is before you need a loan. If managing your business is a headache, it may be that your receivables aren't being managed properly; if you're on top of the receivables and you still have a headache, check your inventory management. Leverage is the heart and soul of business management;...
Description
Alice Shreeve and Hannah Coniam are the founders/designers for Belle & Bunty, London. Their trendy garments can be found in upscale boutiques and in the pages of Vogue, Glamour, and Elle-but they have yet to turn enough profit to expand their business or even pay themselves a wage. In this program, mentor John Boyle advises the duo to strenuously build their brand image to help them secure investment that will enable them to take their company to...
Description
Are French wine producers an endangered species? This documentary vividly illustrates the economic dynamics of the global wine wars, examining the explosion in New World wine-making and its implications for the French wine industry. Exploring the venerated Bordeaux and Languedoc-Roussillon regions, the program also visits producers in California's Napa Valley, the foothills of the Andes, and the Australian city of Adelaide. The film shows how the...
Description
On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani's progressive PR nightmare in Britain-first as newspapers screamed "Coke Sells Tap Water for 95p," and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory....
Description
Can Saatchi Saatchi turn Sagatiba cachaca, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish-and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, running client meetings, producing commercials, and more illustrates how the iconic Jesus statue in Rio became the model for a cool...
Description
As a market leader in high-end jewelry, Cartier has long defended its turf against the likes of Tiffany and Bulgari. But recently, luxury goods label Louis Vuitton launched its own line of fine jewelry-a move interpreted as a direct attack on the king of jewelers. In this program, award-winning business journalist Virginia Eastman gains unprecedented access to super-exclusive Cartier parties and PR events to observe the company's strategy for retaining...
Description
Three athletic footwear companies-Nike, adidas, and homegrown upstart Li Ning-have faced off in a high-stakes battle for China's gigantic market. This program examines adidas' rising prominence in the country, an ascension due in no small part to its well-publicized Olympic Games sponsorship. Li Ning's efforts to retain its precarious hold on the urban market are also studied. Li Ning CFO Tan Wee Seng and adidas Group CEO Herbert Hainer take turns...
Description
Few online startups make it-and of those, even fewer make it big. But the odds don't scare the founders of Boso, an online marketplace for Oxford University students to buy and sell secondhand stuff. In this program, mentor John Boyle counsels Harjeet and Kulveer Taggar-cousins who have staked everything on success-to market aggressively to increase users in order to attract investment that would enable them to take Boso national before a rival can...
Description
Matt McNeil's online startup, Sign-Up.to, offers small and midsize businesses Web-based software to create, launch, and track permission-based e-mail and text message campaigns-and the results so far have been fabulous. But the 23-year-old entrepreneur and his hard-charging team must build on their initial success very, very quickly if they are to outpace their competition. This program tracks the British company's progress over one month as lucrative...
Description
Andrew Selby and Ali Farzad couldn't find a place to buy cool iPod gear, so they started their own online business selling it-and profits are rising. Now they see an opportunity to expand into the Internet telephony market with phones and accessories, but exploiting it would mean embracing risk, enlarging their operation, and working harder than ever before. In this program, mentor John Boyle opens Andrew and Ali's eyes to the untapped potential of...
17) Biotechnology
Description
Since scientists first began to cut and splice DNA in 1973, biotechnology has produced everything from super rice to super drugs. Considering a burgeoning global population, and increasing demands for new, more effective drugs, biotechnology may be, as host Fred Dorey asserts, "the only answer we've got. In this program, a group of experts, including Uwe Reinhardt of Princeton University and Professor Jurgen Drews, President of International Research...
Description
The Internet and low-cost digital production methods have given marketers powerful new tools. This program explores the results: a new wave of advertising that relies increasingly on consumer-generated content and rejects the ad forms of conventional television. Featuring interviews with Matt Creamer of Advertising Age, Joseph Jaffee of the marketing company Crayon, Kevin Roberts of Saatchi & Saatchi Worldwide, and others, the program presents several...
Author
Description
Holding corporations accountable is an examination of recent experience in seeking to regulate large corporations. At a time when gigantic transnationals have a huge impact on human health, the environment, working conditions, and the economic prospects of nations, this study explores whether it is sufficient to continue relying only on industry self-regulation.
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