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Description
Adcreep pulls back the curtain on the curious and sometimes troubling world of modern advertising. An array of techniques that might seem like the stuff of science fiction--biometric scans, automated online spies, facial recognition software--are now routinely deployed to study and stimulate consumer desire. Sometimes today's advertisers can hide in plain sight, converting historically ad-free spaces into commercial canvases by infiltrating schools...
Description
In an engaging, accessible, and graphically appealing style, the authors explore what happens to humans when their brains are constantly assaulted by advertising and corporate messages. The result is an entertaining and eye-opening account of the many ways consumer culture continues to pervade and transform American life.
Author
Description
In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar, a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express their (and others') ethnic identities. This is a huge business, whose target groups are the "hyphenated Americans"--In...
Author
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"Composed with a touch of the panache of a former advertising copywriter, Kelso challenges readers to reflect on the social impact of advertising from multiple angles. The book uniquely combines personal anecdotes with a penetrating look at some of the most critical perspectives toward the field advanced by media scholars. A play on David Ogilvy's legendary Confessions of an Advertising Man, the text disrupts the creative guru's account with a highly...
Author
Description
"The focus group, over the course of the last century, became an increasingly vital part of the way companies and politicians sold their products and policies with few areas of life, from salad dressing to health care legislation to our favorite TV shows, left untouched by moderators questioning controlled groups about what they liked and didn't. Divining Desire is the first-ever popular survey of this topic. In a lively, sweeping survey, Liza Featherstone...
Author
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"Drawing on his long experience as a researcher and practitioner in media and marketing, and using extensive documentation and exclusive interviews with media producers, Bogart traces the connection between commercial interests and standards of propriety in movies and television. He shows how media content aimed at young adults inevitably engages children as well. He describes how the threat of government regulation has prompted the film, television,...
Description
Amidst the mudslinging, campaign promises, and scare tactics, what is really being said in those highly produced political ads? In this program, Bill Moyers talks with one of America's leading political and media analysts, Kathleen Hall Jamieson, dean of the Annenberg School of Communication and author of Everything You Think You Know About Politics. And Why You're Wrong. Through astute analysis, Jamieson deconstructs more than a dozen TV commercials...
Description
No single force has changed American politics more than television-especially the television commercial. In this program, Bill Moyers examines the phenomenon of the "30-second president" and the role of advertising in 20th-century American politics. The video features an interview with Rosser Reeves, an advertising executive who worked on early political television campaigns for Dwight D. Eisenhower. Moyers also talks with media pioneer Tony Schwartz,...
13) Affluenza
Description
Affluenza is a fascinating look at one of the greatest social maladies of our time: overconsumption and materialism. Hosted by National Public Radio's Scott Simon, the program explores both the comical and sobering aspects of our consumerism and its enormous impact on families, communities and the environment. With the help of historians and archival film, Affluenza reveals the forces that have dramatically transformed us from a nation that prizes...
Author
Description
Kissling (communication and women's studies, Eastern Washington U.) reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. Although she concedes that some of the commercialization has had beneficial results, she concludes that marketing "feminine products" is one of the worst things to happen to women. Documenting the way advertising portrays women as the weaker sex, Kissling...
Description
Perhaps the best example of paparazzi-aided self-promotion, Paris Hilton has almost single-handedly refocused Big Media's editorial priorities. This program studies the cultural and technological forces that have shaped the modern tabloid industry and propelled Hilton's bizarre ascent to worldwide stardom. Experts featured in the program include celebrity photographer Jeff Vespa, media consultant and Hilton associate Elliot Mintz, New York Times columnist...
Description
The growth of mass communication provided a new understanding of ways to manipulate images and influence popular opinion, giving birth to the concept of public relations. In this program, Bill Moyers examines the public-relations campaign designed by Ivy Lee in 1914 to improve the image of John D. Rockefeller. He also talks with Edward Bernays-the man who helped immortalize Thomas Edison and actually coined the term "public relations"--About the science...
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"Mindf*ck goes deep inside Cambridge Analytica's 'American operations,' which were driven by Steve Bannon's vision to remake America and fueled by mysterious billionaire Robert Mercer's money, as it weaponized and wielded the massive store of data it had harvested on individuals--in excess of 87 million--to disunite the United States and set Americans against each other. Bannon had long sensed that deep within America's soul lurked an explosive tension....
Author
Description
Is everything in a university for sale if the price is right? In this book, one of America's leading educators cautions that the answer is all too often "yes." Taking the first comprehensive look at the growing commercialization of our academic institutions, Derek Bok probes the efforts on campus to profit financially not only from athletics but increasingly, from education and research as well. He shows how such ventures are undermining core academic...
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