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"Dr. Martin Beech's main research interests during the past decade have focused on the smaller objects within the Solar System (comets, asteroids, and meteoroids), but concomitant to this he has continued to perform research related to the structure and evolution of stars (the area of his doctoral studies). The material in this book was partly based on a series of research papers Dr. Beech has had published in scientific journals, and the topic was...
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This clearly-written book provides an historical analysis of postwar economic development in the US, helping the reader to understand the nation's current economic position. Samuel Rosenberg investigates three postwar phases: the creation of an institutional framework setting the stage for prosperity in the US after World War II, the forces undermining this institutional framework and the resulting stagflation of the 1970s, and the recreation of a...
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When employees at firms like Greyhound and Eastern Airlines walk out to protest wage and benefit reductions, they are permanently replaced and their representative labor unions destroyed. Every year, the threat or drama of a high-profile strike - in air traffic control towers, at Amtrak, or at Caterpillar - makes national headlines and, every year, several hundred thousand unrepresented American employees are discharged without good cause. During...
6) Flare
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The popular bread-spread Marmite is headed for store shelves in a new squeezable bottle-and now the public must be alerted and mobilized. This program examines the formation of the advertising campaign that will launch the product. Going inside creative meetings and consumer testing sessions, the program follows the evolution of TV ad messages from storyboarded pitches to the final chosen concept. Attempts in both TV and print highlight the challenge...
Description
Marmite's momentous changes include a factory re-fit to make expansion possible. This program shows how the venerable bread-spread has traditionally been manufactured and how the company's operations will be modernized. The program then illustrates the engineering and installation of 3.7 million dollars worth of new machinery and explains what happens when the installation doesn't go as planned. Marketing and contractual preparations are also explored,...
Description
The decision to develop a new squeezable Marmite bottle means altering a container style that had gone unchanged for 103 years. This program follows the process from prototype to final design and the emergence of a brand-new product which the design team hopes will revitalize the Marmite business. Confronting the technical challenges arising from Marmite's thick consistency, the team enlists the help of a renowned package-design guru and, after a...
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