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Description
Baby Boomers control a large portion of North America's disposable income, so catering to their needs and wants has created many business opportunities. This program focuses on danceScape, a dance school that is capitalizing on Boomers' interest in fun physical fitness. Also profiled on the show are millionaires Ken Sim and John DeHart of Nurse Next Door, a home healthcare provider poised to become an industry leader across North America. The guest...
5) Soft target
Author
Description
A follow-up to "Dead Zero" finds retired marine sergeant Ray Cruz confronting a band of terrorists who have taken over the Mall of America, where they begin to systematically execute more than one thousand hostages.
Black Friday. America's largest shopping mall, suburban Minneapolis. 3:00 pm. Twelve gunmen open fire in the mall corridors, and take more than a thousand hostage. Cruz, a retired Marine sniper, is taken captive along with his fiancée...
Description
In 1985, Philadelphia police bombed a residential building to end a standoff with Black liberation group MOVE, setting a new standard for institutionalized violence and the dehumanization of Black bodies. TARGET: PHILADELPHIA explores the rise of police militarization within the contexts of Black nationalism and the systemic disenfranchisement that incubates movements like Black Lives Matter.
Description
Like any predatory animal, a serial criminal defines a territory through the predatory logic that guides his hunting. In this program, Professor David Canter illustrates the complexities of running a human predator to ground through three cases. The first, which occurred in Las Vegas, focuses on a teenager who was arrested for committing a crime spree that combined murderous assault, rape, and robbery; the second, which occurred in Canada, focuses...
Description
The war on terror requires greater cooperation among countries and a deeper understanding of terrorism's causes and manifestations. This program spotlights five nations caught in the crosshairs to examine regional history, terror-related issues, and counterterrorism actions: the U.S., post-9/11, where captured international terrorists have been handled by military rather than civilian courts; the U.K., where fighting the IRA has ultimately conferred...
Author
Description
"From one of our most passionately engaged global literary citizens comes Writing with Intent, the largest collection ever assembled of Margaret Atwood's nonfiction, spanning 1983-2005. The fifty-eight essays compiled here are written in a bracing voice that is provocative, witty, often colloquial, and always accessible. Comprised of autobiographical essays, cultural commentary, book and film reviews, eulogies, introductions written for great works...
Description
Post-Hiroshima, the US Army engaged in classified open-air studies on the effects of aerosol radiation. Low-income African-Americans in St. Louis were unwitting subjects of testing, by design. TARGET: ST. LOUIS investigates historical catalysts for these events, tracing firsthand accounts and questions from survivors to subsequent Federal legislation requiring informed consent by human subjects.
17) 8. Human Targets
Description
Part 8 of the Universal movie serial The Green Hornet Strikes Again! Wealthy publisher Britt Reid and his trusted Korean valet and sidekick disguise themselves as the crime fighting vigilantes, The Green Hornet and Kato. They battle the growing power of a ruthless crime lord "Boss" Crogan and his varied rackets across the city, all of which have strong links to unfriendly foreign powers...
Description
Walking a fine line between value and luxury, Target mimics the prices of a big box discounter while retaining the sense of an urban boutique. This CNBC Original documentary examines the unique, dichotomous strategy that has enabled the company to avoid many of the problems of its competitors. The report provides an overview of Target's 100-plus-year history, beginning with the extraordinary salesmanship of George Draper Dayton, moving on through...
Description
No product can be all things to all people-not even Wheelie Cheese. In this program, the principles of carving up a market are addressed. Topics under investigation include market characteristics such as demographics, lifestyle, usage level, geographic area, and benefits sought; the 80/20 Principle; undifferentiated, concentrated, and differentiated targeting strategies; and positioning strategies based on benefit, user, occasion of use, product class,...
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