Igniting the buzz : cashing in on cool
(eVideo)
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Published
New York, N.Y. : Films Media Group, [2007], ©2005.
Format
eVideo
Language
English
Notes
General Note
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
General Note
Encoded with permission for digital streaming by Films Media Group on Nov. 07, 2007.
General Note
Title from distributor's description.
Restrictions on Access
Access requires authentication through Films on Demand.
Description
Marketing specialists can no longer rely on traditional media, such as television and print ads, to generate mass appeal. And sometimes they don't need to. This program explores marketing case studies in which consumers-often those in the 18-to-25 age group-have boosted product sales through word-of-mouth, amateur videos, fan clubs, and other informal and unpaid means. Featuring commentary from marketing guru Seth Godin, author of Small Is the New Big and All Marketers Are Liars, the program takes viewers inside promotional crusades that have benefited from, or tried to exploit, nontraditional marketing. Examples include campaigns for Mukluk boots and Virgin Mobile as well as a giddy Mac user conference featuring Steve Jobs.
Target Audience
9 & up.
System Details
Mode of access: Internet.
System Details
System requirements: FOD playback platform.
Language
Closed-captioned.
Local note
InfoBase Learning,Films on Demand: Master Academic Collection - US
Citations
APA Citation, 7th Edition (style guide)
(20072005). Igniting the buzz: cashing in on cool . Films Media Group.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)20072005. Igniting the Buzz: Cashing in On Cool. New York, N.Y.: Films Media Group.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Igniting the Buzz: Cashing in On Cool New York, N.Y.: Films Media Group, 20072005.
Harvard Citation (style guide)(n.d.). Igniting the buzz: cashing in on cool. New York, N.Y.: Films Media Group.
MLA Citation, 9th Edition (style guide)Igniting the Buzz: Cashing in On Cool Films Media Group, 20072005.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
632f5172-d42f-e59d-cd67-f5e6bc279585-eng
Grouping Information
| Grouped Work ID | 632f5172-d42f-e59d-cd67-f5e6bc279585-eng |
|---|---|
| Full title | igniting the buzz cashing in on cool |
| Author | canadian broadcasting |
| Grouping Category | movie |
| Last Update | 2024-08-18 05:40:46AM |
| Last Indexed | 2024-12-18 02:15:40AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Nov 25, 2024 |
| Last Used | Nov 25, 2024 |
Marc Record
| First Detected | Aug 13, 2024 02:31:55 PM |
|---|---|
| Last File Modification Time | Aug 13, 2024 02:31:55 PM |
MARC Record
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| 500 | |a Encoded with permission for digital streaming by Films Media Group on Nov. 07, 2007. | ||
| 500 | |a Title from distributor's description. | ||
| 505 | 0 | |a Cool Sells (0:58) -- Canadian Businesswomen Create a Fashion Sensation (7:34) -- Generating Excitement and Developing Consumer Loyalty (5:30) -- Marketing Products to Young Consumers (7:28). | |
| 506 | |a Access requires authentication through Films on Demand. | ||
| 520 | |a Marketing specialists can no longer rely on traditional media, such as television and print ads, to generate mass appeal. And sometimes they don't need to. This program explores marketing case studies in which consumers-often those in the 18-to-25 age group-have boosted product sales through word-of-mouth, amateur videos, fan clubs, and other informal and unpaid means. Featuring commentary from marketing guru Seth Godin, author of Small Is the New Big and All Marketers Are Liars, the program takes viewers inside promotional crusades that have benefited from, or tried to exploit, nontraditional marketing. Examples include campaigns for Mukluk boots and Virgin Mobile as well as a giddy Mac user conference featuring Steve Jobs. | ||
| 521 | 2 | |a 9 & up. | |
| 538 | |a Mode of access: Internet. | ||
| 538 | |a System requirements: FOD playback platform. | ||
| 546 | |a Closed-captioned. | ||
| 590 | |a InfoBase Learning|b Films on Demand: Master Academic Collection - US | ||
| 650 | 0 | |a Marketing|x Management. | |
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| 650 | 0 | |a Consumer education. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 6 | |a Marketing|x Gestion. | |
| 650 | 6 | |a Marketing|v Études de cas. | |
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| 650 | 6 | |a Consommateurs|x Comportement. | |
| 650 | 6 | |a Stratégie de marque. | |
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| 776 | 0 | 8 | |i Originally produced:|d Canadian Broadcasting Corporation, 2007|z 9781421382197 |
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