Coca-Cola : the real story behind the real thing
(eVideo)
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Published
New York, N.Y. : Films Media Group, [2012], ©2009.
Format
eVideo
Language
English
Notes
General Note
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
General Note
Encoded with permission for digital streaming by Films Media Group on January 20, 2012.
General Note
Title from distributor's description.
Restrictions on Access
Access requires authentication through Films on Demand.
Description
With unprecedented access to secluded archives and hidden testing facilities, this CNBC Original documentary goes inside Coca-Cola, the world's leading beverage company and the most recognizable brand on the planet. Melissa Lee presents a story of never-before-seen labs and high-tech product trials as the camera follows Coke's urgent campaign to reinvent itself, after years of losing ground to arch-rival Pepsi in the race to develop new, blockbuster beverages. Viewers also meet the bottling contractors who perform a little-known but vital task for Coca-Cola: they actually make the drink. Not only do bottlers physically concoct the soda and deliver all those bottles and cans - they also distribute most of Coke's entire line of beverages while stocking and maintaining inventory at retail outlets. A revealing look at the reigning champion of a high-stakes, fizz-or-fizzle industry.
Target Audience
6 & up.
System Details
Mode of access: Internet.
System Details
System requirements: FOD playback platform.
Language
Closed-captioned.
Local note
InfoBase Learning,Films on Demand: Master Academic Collection - US
Citations
APA Citation, 7th Edition (style guide)
(20122009). Coca-Cola: the real story behind the real thing . Films Media Group.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)20122009. Coca-Cola: The Real Story Behind the Real Thing. New York, N.Y.: Films Media Group.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Coca-Cola: The Real Story Behind the Real Thing New York, N.Y.: Films Media Group, 20122009.
Harvard Citation (style guide)(n.d.). Coca-cola: the real story behind the real thing. New York, N.Y.: Films Media Group.
MLA Citation, 9th Edition (style guide)Coca-Cola: The Real Story Behind the Real Thing Films Media Group, 20122009.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
7d339ee4-0ca3-45b8-58bd-0675fbe2e6d2-eng
Grouping Information
| Grouped Work ID | 7d339ee4-0ca3-45b8-58bd-0675fbe2e6d2-eng |
|---|---|
| Full title | coca cola the real story behind the real thing |
| Author | cnbc |
| Grouping Category | movie |
| Last Update | 2024-08-18 05:40:46AM |
| Last Indexed | 2024-12-18 02:19:57AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Nov 2, 2024 |
| Last Used | Nov 9, 2024 |
Marc Record
| First Detected | Aug 13, 2024 02:32:12 PM |
|---|---|
| Last File Modification Time | Aug 13, 2024 02:32:12 PM |
MARC Record
| LEADER | 04699cgm a2200781 a 4500 | ||
|---|---|---|---|
| 001 | ocn794939122 | ||
| 003 | OCoLC | ||
| 005 | 20240805213015.0 | ||
| 006 | m c | ||
| 007 | cr cnu|||||||| | ||
| 007 | vz zazuu| | ||
| 008 | 120607s2009 nyu056 o vleng d | ||
| 019 | |a 1354827019 | ||
| 028 | 4 | 0 | |a 47280|b Films Media Group |
| 035 | |a (OCoLC)794939122|z (OCoLC)1354827019 | ||
| 040 | |a TUU|b eng|c TUU|d ACCEM|d OCLCO|d CNNAI|d OCLCF|d U3G|d OCLCA|d OCLCQ|d OCLCO|d MNI|d OCLCA|d SGP|d OCLCO|d AZK|d OCLCO|d OCLCL|d OCLCQ | ||
| 041 | 0 | |a eng|j eng | |
| 049 | |a SNCA | ||
| 050 | 4 | |a PN1997 | |
| 082 | 0 | 4 | |a 338.766362 C659 2009 [ONLINE] |
| 245 | 0 | 0 | |a Coca-Cola :|b the real story behind the real thing /|c CNBC (Television network). |
| 246 | 3 | 0 | |a Real story behind the real thing |
| 260 | |a New York, N.Y. :|b Films Media Group,|c [2012], ©2009. | ||
| 300 | |a 1 streaming video file (56 min.) :|b sound, color, digital file | ||
| 336 | |a two-dimensional moving image|b tdi|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 500 | |a Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. | ||
| 500 | |a Encoded with permission for digital streaming by Films Media Group on January 20, 2012. | ||
| 500 | |a Title from distributor's description. | ||
| 505 | 0 | |a Introduction: Coca-Cola: The Real Story Behind the Real Thing (1:42) -- Marketing is Paramount (2:16) -- I'd Like to Teach the World to Sing (2:21) -- The Anti-Soda Backlash (1:39) -- The Contour Bottle (2:26) -- Coke Belongs to the American People (2:52) -- Coke's Ingredients (1:59) -- The Company's Greatest Leader (1:59) -- The Pepsi Challenge (2:22) -- Delivering Coke in South Africa (2:04) -- Coke Prospers in Africa (1:57) -- Coke is Part of the Journey (2:00) -- Untapped Potential (2:16) -- Ozarks Coca-Cola Bottling Company (2:27) -- The Coca-Cola Company Doesn't Make Coke (2:08) -- Coke and its Bottlers (1:57) -- Battling to Control Cost (1:32) -- The Freestyle Jet Machine (2:43) -- The Next Big Thing (2:00) -- Choice Is It (1:42) -- Credits: Coca-Cola: The Real Story Behind the Real Thing (0:45). | |
| 506 | |a Access requires authentication through Films on Demand. | ||
| 520 | |a With unprecedented access to secluded archives and hidden testing facilities, this CNBC Original documentary goes inside Coca-Cola, the world's leading beverage company and the most recognizable brand on the planet. Melissa Lee presents a story of never-before-seen labs and high-tech product trials as the camera follows Coke's urgent campaign to reinvent itself, after years of losing ground to arch-rival Pepsi in the race to develop new, blockbuster beverages. Viewers also meet the bottling contractors who perform a little-known but vital task for Coca-Cola: they actually make the drink. Not only do bottlers physically concoct the soda and deliver all those bottles and cans - they also distribute most of Coke's entire line of beverages while stocking and maintaining inventory at retail outlets. A revealing look at the reigning champion of a high-stakes, fizz-or-fizzle industry. | ||
| 521 | 2 | |a 6 & up. | |
| 538 | |a Mode of access: Internet. | ||
| 538 | |a System requirements: FOD playback platform. | ||
| 546 | |a Closed-captioned. | ||
| 590 | |a InfoBase Learning|b Films on Demand: Master Academic Collection - US | ||
| 650 | 0 | |a Business planning. | |
| 650 | 0 | |a Beverage industry. | |
| 650 | 0 | |a Leadership. | |
| 650 | 0 | |a Organizational behavior. | |
| 650 | 0 | |a Retail trade. | |
| 650 | 0 | |a Wholesale trade. | |
| 650 | 6 | |a Leadership. | |
| 650 | 6 | |a Comportement organisationnel. | |
| 650 | 6 | |a Commerce de détail. | |
| 650 | 6 | |a Commerce de gros. | |
| 650 | 7 | |a Beverage industry|2 fast | |
| 650 | 7 | |a Business planning|2 fast | |
| 650 | 7 | |a Leadership|2 fast | |
| 650 | 7 | |a Organizational behavior|2 fast | |
| 650 | 7 | |a Retail trade|2 fast | |
| 650 | 7 | |a Wholesale trade|2 fast | |
| 655 | 4 | |a Videorecording. | |
| 655 | 7 | |a Educational films|2 fast | |
| 655 | 7 | |a Internet videos|2 fast | |
| 655 | 7 | |a Educational films.|2 lcgft | |
| 655 | 7 | |a Internet videos.|2 lcgft | |
| 655 | 7 | |a Films éducatifs.|2 rvmgf | |
| 655 | 7 | |a Vidéos sur Internet.|2 rvmgf | |
| 710 | 2 | |a CNBC (Television network) | |
| 710 | 2 | |a Films for the Humanities & Sciences (Firm) | |
| 710 | 2 | |a Films Media Group. | |
| 776 | 0 | 8 | |i Originally produced:|d CNBC (Television network), 2009 |
| 856 | 4 | 0 | |u https://login.aclibproxy.idm.oclc.org/login?url=https://fod.infobase.com/portalPlaylists.aspx?e=1&xtid=47280&wid=18502 |
| 938 | |a Access Educational Media|b ACEM|n 100047280 | ||
| 994 | |a 92|b SNC | ||