Traditional Print and Online Advertising
(eVideo)
Description
Loading Description...
Also in this Series
Checking series information...
Subjects
LC Subjects
OCLC Fast Subjects
More Details
Published
New York, N.Y. : Films Media Group, [2012], ©2011.
Format
eVideo
Language
English
Notes
General Note
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
General Note
Encoded with permission for digital streaming by Films Media Group on February 07, 2012.
General Note
Title from distributor's description.
Restrictions on Access
Access requires authentication through Films on Demand.
Description
Where is the best place to spend an advertising budget? Though newspaper circulation is falling, most adults still read the paper, while the popularity of print magazines is increasing, and readership of online media has exploded. This program explains different types of print and digital media formats and the benefits of advertising in each. The relative cost of placing classified and display ads in daily, weekly, and shopper newspapers is compared, along with the marketing difference between buying space in general interest, special interest, regional, and B2B magazines. Online coupons and other advantages of advertising on Web sites is also covered.
Target Audience
11 & up.
System Details
Mode of access: Internet.
System Details
System requirements: FOD playback platform.
Language
Closed-captioned.
Local note
InfoBase Learning,Films on Demand: Master Academic Collection - US
Citations
APA Citation, 7th Edition (style guide)
(20122011). Traditional Print and Online Advertising . Films Media Group.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)20122011. Traditional Print and Online Advertising. New York, N.Y.: Films Media Group.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Traditional Print and Online Advertising New York, N.Y.: Films Media Group, 20122011.
Harvard Citation (style guide)(n.d.). Traditional print and online advertising. New York, N.Y.: Films Media Group.
MLA Citation, 9th Edition (style guide)Traditional Print and Online Advertising Films Media Group, 20122011.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
7e690c51-c71f-b233-e887-8f2ce5d69b51-eng
Grouping Information
| Grouped Work ID | 7e690c51-c71f-b233-e887-8f2ce5d69b51-eng |
|---|---|
| Full title | traditional print and online advertising |
| Author | d e visuals |
| Grouping Category | movie |
| Last Update | 2024-08-18 05:40:46AM |
| Last Indexed | 2024-12-18 02:20:19AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Aug 26, 2024 |
| Last Used | Aug 26, 2024 |
Marc Record
| First Detected | Aug 13, 2024 02:32:12 PM |
|---|---|
| Last File Modification Time | Aug 13, 2024 02:32:12 PM |
MARC Record
| LEADER | 04803cgm a2200961 a 4500 | ||
|---|---|---|---|
| 001 | ocn795033569 | ||
| 003 | OCoLC | ||
| 005 | 20240805213015.0 | ||
| 006 | m o c | ||
| 007 | cr cnannnuuuuu | ||
| 007 | vz czazuu | ||
| 008 | 120609s2011 nyu021 o vleng d | ||
| 019 | |a 966871612|a 1354800527 | ||
| 028 | 4 | 0 | |a 47377|b Films Media Group |
| 035 | |a (OCoLC)795033569|z (OCoLC)966871612|z (OCoLC)1354800527 | ||
| 040 | |a TUU|b eng|c TUU|d ACCEM|d OCLCO|d CNNAI|d OCLCF|d U3G|d OCLCA|d MNA|d OCLCQ|d OCLCO|d AGLDB|d XFH|d CN8BJ|d IOG|d KYB|d MNI|d OCLCQ|d UOK|d CEF|d NTG|d YOU|d TKN|d OCLCA|d OCLCO|d SGP|d AZK|d OCLCO|d OCLCQ | ||
| 041 | 0 | |a eng|j eng | |
| 049 | |a SNCA | ||
| 050 | 4 | |a PN1997 | |
| 082 | 0 | 4 | |a 659.1 T763 2011 [ONLINE] |
| 245 | 0 | 0 | |a Traditional Print and Online Advertising /|c D.E. Visuals (Firm). |
| 260 | |a New York, N.Y. :|b Films Media Group,|c [2012], ©2011. | ||
| 300 | |a 1 streaming video file (21 min.) :|b sound, color, digital file | ||
| 336 | |a two-dimensional moving image|b tdi|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 500 | |a Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. | ||
| 500 | |a Encoded with permission for digital streaming by Films Media Group on February 07, 2012. | ||
| 500 | |a Title from distributor's description. | ||
| 505 | 0 | |a Targeting Upscale Readers (2:00) -- Advantages of Advertising in Weekly Papers (2:16) -- Three Types of Newspaper Advertising (2:06) -- Unique Advantages of Newspaper Advertising (0:57) -- Magazine Advertising (2:07) -- Special Interest Consumer Magazines (1:07) -- Business to Business Magazines (1:27) -- Magazine Readership is Growing (2:13) -- Interactive Periodicals--Online Editions (1:48) -- Benefits of Internet Advertising (2:10) -- A New Business Model (1:26) -- Summary (1:11). | |
| 506 | |a Access requires authentication through Films on Demand. | ||
| 520 | |a Where is the best place to spend an advertising budget? Though newspaper circulation is falling, most adults still read the paper, while the popularity of print magazines is increasing, and readership of online media has exploded. This program explains different types of print and digital media formats and the benefits of advertising in each. The relative cost of placing classified and display ads in daily, weekly, and shopper newspapers is compared, along with the marketing difference between buying space in general interest, special interest, regional, and B2B magazines. Online coupons and other advantages of advertising on Web sites is also covered. | ||
| 521 | 2 | |a 11 & up. | |
| 538 | |a Mode of access: Internet. | ||
| 538 | |a System requirements: FOD playback platform. | ||
| 546 | |a Closed-captioned. | ||
| 590 | |a InfoBase Learning|b Films on Demand: Master Academic Collection - US | ||
| 650 | 0 | |a Advertising campaigns. | |
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Business logistics. | |
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Digital media. | |
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Logistics|x Computer programs. | |
| 650 | 0 | |a Public relations. | |
| 650 | 2 | |a Public Relations | |
| 650 | 6 | |a Campagnes publicitaires. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Logistique (Organisation) | |
| 650 | 6 | |a Communication en marketing. | |
| 650 | 6 | |a Médias numériques. | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 7 | |a advertising campaigns.|2 aat | |
| 650 | 7 | |a branding.|2 aat | |
| 650 | 7 | |a public relations.|2 aat | |
| 650 | 7 | |a Advertising|2 fast | |
| 650 | 7 | |a Advertising campaigns|2 fast | |
| 650 | 7 | |a Branding (Marketing)|2 fast | |
| 650 | 7 | |a Business logistics|2 fast | |
| 650 | 7 | |a Communication in marketing|2 fast | |
| 650 | 7 | |a Digital media|2 fast | |
| 650 | 7 | |a Electronic commerce|2 fast | |
| 650 | 7 | |a Logistics|x Computer programs|2 fast | |
| 650 | 7 | |a Public relations|2 fast | |
| 655 | 0 | |a Educational films. | |
| 655 | 0 | |a Internet videos. | |
| 655 | 2 | |a Webcast | |
| 655 | 4 | |a Videorecording. | |
| 655 | 7 | |a Educational films|2 fast | |
| 655 | 7 | |a Internet videos|2 fast | |
| 655 | 7 | |a Educational films.|2 lcgft | |
| 655 | 7 | |a Internet videos.|2 lcgft | |
| 655 | 7 | |a Films éducatifs.|2 rvmgf | |
| 655 | 7 | |a Vidéos sur Internet.|2 rvmgf | |
| 710 | 2 | |a D.E. Visuals (Firm) | |
| 710 | 2 | |a Films for the Humanities & Sciences (Firm) | |
| 710 | 2 | |a Films Media Group. | |
| 776 | 0 | 8 | |i Originally produced:|d D.E. Visuals (Firm), 2011 |
| 856 | 4 | 0 | |u https://login.aclibproxy.idm.oclc.org/login?url=https://fod.infobase.com/portalPlaylists.aspx?e=1&xtid=47377&wid=18502 |
| 938 | |a Access Educational Media|b ACEM|n 100047377 | ||
| 994 | |a 92|b SNC | ||