Targeting Upscale Readers (2:00)

Advantages of Advertising in Weekly Papers (2:16)

Three Types of Newspaper Advertising (2:06)

Unique Advantages of Newspaper Advertising (0:57)

Magazine Advertising (2:07)

Special Interest Consumer Magazines (1:07)

Business to Business Magazines (1:27)

Magazine Readership is Growing (2:13)

Interactive Periodicals

Online Editions (1:48)

Benefits of Internet Advertising (2:10)

A New Business Model (1:26)

Summary (1:11).