Advertising and integrated brand promotion

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Author

O'Guinn, Thomas C

Language

English

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Subjects

Subjects

Advertising
Advertising media planning
Business and Management
Merkartikelen
Merken (commercie)
Merknamen
Plans médias
Reclame

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Contributors

Allen, Chris T. author
Scheinbaum, Angeline Close author
Semenik, Richard J. author

ISBN

9781337110211

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