Advertising and integrated brand promotion
(Reserve)

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Reserves Section - 3rd Floor
HF5821 .O34 2019
1 available

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LocationCall NumberStatus
Reserves Section - 3rd FloorHF5821 .O34 2019On Shelf

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Format
Reserve
Physical Desc
xxiii, 425 pages : color illustrations ; 28 cm
Language
English

Notes

Bibliography
Includes bibliographical references and indexes.
Local note
SACFinal081324

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Citations

APA Citation, 7th Edition (style guide)

O'Guinn, T. C., Allen, C. T., Scheinbaum, A. C., & Semenik, R. J. (2019). Advertising and integrated brand promotion (Eighth edition.). Cengage.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Thomas C., O'Guinn et al.. 2019. Advertising and Integrated Brand Promotion. Cengage.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Thomas C., O'Guinn et al.. Advertising and Integrated Brand Promotion Cengage, 2019.

MLA Citation, 9th Edition (style guide)

O'Guinn, Thomas C.,, Chris T. Allen, Angeline Close Scheinbaum, and Richard J. Semenik. Advertising and Integrated Brand Promotion Eighth edition., Cengage, 2019.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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