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Description
From Facebook to YouTube, savvy entrepreneurs know that the next big thing could be just a click away. This program focuses on ChickAdvisor, a Web site where women can rate a range of products and services, and its struggle to attract more users and pay staff while hoping for a big-time buyout. Also profiled on the show is millionaire Albert Lai, a Web entrepreneur who created his first Internet company while still in his teens-and then sold it for...
Description
Biotechnology and telecommunications define, in part, the cutting edge of research, as William Haseltine, founder and CEO of Human Genome Sciences, and David Huber, founder and CEO of Corvis Corporation, well know. In this program, business meets science as Drs. Haseltine and Huber stress the rewards of working at the forefront of technology. In addition, MBA students and faculty from Cornell University's Johnson Graduate School of Management ask...
Description
This program, filmed at The Wharton School of the University of Pennsylvania, links two innovators who really know e-commerce: Amazon.com's Jeff Bezos, standard-bearer for all companies operating solely online, and David Dyer, president and CEO of Lands' End, who expanded his brand into cyberspace as well as into the clothing department of Sears to make his business a leader in the apparel arena. Together they address the challenges of e-tailing in...
Description
In part one of this program, filmed prior to the foundering of the Internet economy, NewsHour correspondent Paul Solman examines the methodology of Amazon.com's founder Jeffrey Bezos and Drugstore.com's CEO Peter Neupert, who faced stiffening retail and online competition by innovatively adapting their business plans. In part two, correspondent Margaret Warner analyzes the meteoric rise of dotcoms and their impact on society with Anitesh Barua, co-author...
Description
This behind-the-scenes look at IT in action showcases three exciting e-commerce initiatives. By analyzing the growth, revenue, and future of MP3's Web site, visiting Ford's online "showroom," and showcasing the customer benefits of Coronet-Fashion at Work's online planning system, this program presents compelling case studies of the Internet's use to capture and exploit new markets.
Description
At Dell Computers, four hours is all it takes to build, test, and ship a custom PC. In this program, NewsHour correspondent Tom Bearden investigates Dell Computers' direct sales model and its impact on retailers and manufacturers. Visionary Michael Dell and top industry executives from Compaq, Gateway, and Circuit City stress the vital importance of improving supply chain management, providing single-point accountability, and leveraging efficiencies....
Description
E-tailers routinely collect information from visitors to their Web sites to better target their ads. Is this surrender of privacy the price of a personalized online shopping experience? In this program, NewsHour correspondent Jeffrey Kaye seeks to understand the dynamics of, and the ethical issues surrounding, strategic online marketing with top management from Buy.com, Lycos, and DoubleClick and an attorney from the Center for Democracy and Technology....
Description
Just as in the bricks-and-mortar world, a marketing plan is a must in cyberspace. In this program, leaders in the field of online marketing cut through the confusion to lay out the principles of driving traffic, branding, and targeting on the Internet. Executives from companies including 24/7 Media, Renegade Marketing Group, Beyond Interactive, and Media Metrix offer keen insights into a wide range of topics, such as the value of online linking, how...
Description
At the height of the dotcom mania, Silicon Alley ran with gold, the "new economy" ruled Wall Street, and business as usual was declared dead. A sequel to The Internet Money Machine, this cautionary program tracks the fortunes of TheGlobe.com and Pseudo.com after the bubble burst; bottom-feeder Overstock.com, which profited from the tech wreck; and DigitalCity.com, which sold out to AOL before the dotcom bomb. What prompted otherwise responsible investors...
Description
Microsoft has allegedly made predatory use of its monopoly power to stifle competition, integrated its own browser software into Windows' core code, and manufactured Internet Explorer with embedded Microsoft-oriented hyperlinks. This Emmy Award-winning NewsHour program, which combines footage of top Microsoft executives and their opponents with a hands-on examination of the Windows operating system, neatly presents the root causes of the long-running...
Description
Internet auction house eBay and virtual music community Napster are redefining established paradigms of online interactivity. In segment one of this program, NewsHour correspondent Spencer Michels explores eBay's phenomenal success with President and CEO Margaret Whitman and others, while addressing concerns related to fraudulent merchandise and shill bidding. In segment two, Mr. Michels examines the roots of the landmark Napster case through interviews...
Description
Without adopting new technological developments, a company's profits will lag; with them, they can soar. This program uses two case studies-Ford and Australia Post-as they introduce very different types of technology in their respective organizations. Can these companies hope to maintain sales, market share, and profit if they are not in a position to exploit the latest technological advancements?
Description
With a softening economy reducing revenues and stiffening competition in the high-tech sector, a time comes when even the most successful business plans must be adjusted. This program filmed at the Haas School of Business at the University of California, Berkeley, brings together Carly Fiorina, chairman and CEO of Hewlett-Packard, and John Chambers, president and CEO of Cisco Systems, to confront the challenges of leadership during times of change....
15) Google World
Description
From Internet search, to Android, to cloud computing: how has Google come so far, so fast, and what are the broad implications of Google's success? This program scrutinizes the Google phenomenon as it explores the company's history, corporate culture, business practices, innovations, and altruistic ambitions. Google's controversial experience in China is examined as well, along with its move to create gigantic server farms to house, ultimately, all...
Description
Few online startups make it-and of those, even fewer make it big. But the odds don't scare the founders of Boso, an online marketplace for Oxford University students to buy and sell secondhand stuff. In this program, mentor John Boyle counsels Harjeet and Kulveer Taggar-cousins who have staked everything on success-to market aggressively to increase users in order to attract investment that would enable them to take Boso national before a rival can...
Description
Australia's largest independent digital media and entertainment company, destra, relies on a robust network for its day-to-day business. Using destra as a case study, this program begins with an overview of computer networks and then introduces issues involving architecture and infrastructure, processes and procedures, maintenance, security, and disaster recovery. An informative illustration of the technological requirements of an e-business leader....
18) Writing online
Description
From blogs, to e-books, to online reviews, this program introduces viewers to what it's like to be a writer in a technological age. Brief stories of blogs such as Washingtonienne and Belle de Jour that became books (and one book, Jim Munroe's An Opening Act of Unspeakable Evil, that masqueraded as a blog) and a quick interview with a successful e-book publisher are balanced by two short panel discussions: the pros and cons of e-books, with York University's...
Description
Mike Tan wants his company, TeamPages, to become the Facebook of amateur sports teams. Will he strike it rich or strike out? This program looks at the opportunities and pitfalls of starting social networking sites. Leila Boujnane, CEO of the image search software company Idee Inc., and Evan Carmichael, founder of Canada's favorite Web site for entrepreneurs, evaluate the TeamPages startup. The program also profiles millionaire Bruce Croxon, a founder...
Description
Matt McNeil's online startup, Sign-Up.to, offers small and midsize businesses Web-based software to create, launch, and track permission-based e-mail and text message campaigns-and the results so far have been fabulous. But the 23-year-old entrepreneur and his hard-charging team must build on their initial success very, very quickly if they are to outpace their competition. This program tracks the British company's progress over one month as lucrative...
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