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In the average half-hour trip to the supermarket, 30,000 products vie for the shopper's attention, and those that get noticed have only a sixth of a second to make their sales pitch. Today's marketers know they have to trigger desire instantly - and they do so, visually, by creating packages that make exactly the right promises.
Packages understand you better than you understand packages, and The Total Package tells why. It is a delightful and erudite...
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