San Antonio College Library

"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated...

What do all successful fast-food restaurants have in common? Why do men's testosterone levels rise when they drive a Ferrari or a Porsche? Why are women more likely to become compulsive shoppers and men more likely to become addicted to pornography? How does the fashion industry play on our innate need to belong? The answer to all of these questions is "the consuming instinct," the underlying evolutionary basis for most of our consumer behavior. In...

"This book is invaluable for students, market researchers and research users alike. Comprehensive and accessible, it provides guidance on all the practical tasks involved in the creation and running of a project, and also looks at what the future holds for research into customer satisfaction."--Jacket.

NewsHour economics correspondent Paul Solman speaks with Ellen Ruppel Shell, author of, "Cheap: The High Cost of Discount Culture," which explores modern consumers' love of inexpensive, mass-produced products, and the downsides - on wages, the environment, and quality - that a discount culture creates.

"Duke University professors Scott de Marchi and James T. Hamilton present a new theory about how we decide. Based on a groundbreaking survey of more than thirty thousand subjects, their research shows that each of us possesses six core traits that shape our decisions, from what to have for lunch to whether to lie on a tax return." "Regardless of the context, we stick with our entrenched habits of mind - such as whether we focus on current or future...

"Conventional wisdom holds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of pants--but the likelihood that we would do so depends to a significant degree on where we live. The presence...

Are Americans obsessed with shopping? Shop til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Arthur Asa Berger considers the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of shopping.

1950s part-animated film about the middle-income consumer in the 1950s. Nice animation illustrating patterns and habits of post-war consumption.

"In this new international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland has been joined by Alice K. Sylvester, a prominent American advertising agency figure, to reveal the secrets of successful campaigns over a wide range of media, including advertising on the internet. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain...

Prepare to unpack the secrets of the supermarkets as this revelatory series goes behind the scenes with Britain's biggest supermarket chains to find out how they find, make and move the foods we all buy – on an epic scale. Supermarkets provide 90% of the food we eat in our homes and their control over both our plates and our palates is monumental. And invisible. Until now … Joining supermarket insiders, this revelatory documentary gets to the...