San Antonio College Library

"Who is "multiracial"? And who decides? Addressing these two fundamental questions, Melinda Mills builds on the work of Heather Dalmage to explore the phenomenon--and consequences--of racial border patrolling by strangers, family members, friends, and even multiracial people themselves."--Publisher's website

Citing an increase in buying capability among minority consumers and trends in niche marketing, an analysis of consumer culture reveals the growing profitability of diversified products and makes predictions about how multicultural marketing will impact the twenty-first century.

Since the Second World War, the world has witnessed a remarkable efflorescence of ethnic feeling and nationalist aspirations. Among Bretons, Basques, Scots, Welsh, Flemish, Quebecois, Catalans, Kurds, Ibo, Somali, and a host of other communities, ethnic movements demanding much greater autonomy, or even independence, have sprung up. Originally published in 1981, this book explores the ethnic separatisms and 'neo-nationalisms' that, at the time, threatened...

This book explores the complex relationships among ethnicity, acculturation, and assimilation. In the process of setting forth the first empirical measures of what it means to be a Chicano, the authors overturn many previous research assumptions and conclusions.

Barack Obama ordinarily pretends that he's all-black, and America ordinarily pretends to accept him as such. But in reality, he has a disingenuous conflicted racial identity. The first biracial president's racial confusions aligned so perfectly in 2008 that Obama was elected president. It was a huge win, given that Barack Obama had no record of legislative leadership prior to becoming president. Despite this, most blacks and many whites voted for...

Charts the gradual shift away from WASP domination in many major fields of endeavor like politics, business, academia, etc.