San Antonio College Library

"Most global businesses focus on selling to the wealthiest fourteen percent of the world's population: the developed world. But these markets are oversaturated, overcompetitive, and aging. The 86 Percent Solution shows how to unleash new growth and profitability by serving everyone else." "Drawing on dozens of examples from emerging markets worldwide, the authors offer actionable strategies and tactics for product design, pricing, packaging, distribution,...

Publisher description: In this vital book, visionary international investment manager Antoine van Agtmael -- the pioneer who coined the term "emerging markets"--Pulls back the curtain on the new powerhouses of the world economy. Picking up where Thomas Friedman's The World Is Flat left off, he persuasively demonstrates that the world's center of gravity is already tipping decisively in favor of the emerging economies. With this seismic shift, competitive...

Foreign Direct Investment in Japan presents a detailed examination of recent trends of inward foreign direct investment (FDI) and their impact on the Japanese economy. Historically much less open to foreign trade and investment than other major economies, Japan experienced an unprecedented jump in FDI inflows around the turn of the millennium. This book looks at the profound changes in Japan that made this jump possible and considers foreign firms'...

"An expert's guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how...

In this compelling narrative, Micheline Maynard argues that foreign investments are actually an overwhelmingly positive force in our economy, and that the selling of our economy to the highest bidder may be very good news for America.

Although America still holds the lead when it comes to e-commerce, Europe is catching up-fast. Filmed at the London Business School, this program brings together Jim Rose, CEO of QXL.com, the UK's Euro-centric answer to eBay, and Kevin Roberts, CEO of advertising giant Saatchi & Saatchi. Topics of discussion focus on the CEO and corporate culture, international branding, and old versus new media. In addition, MBA students and faculty ask questions...

For Nicolas Hayek and Domenico DeSole, image is everything. In this program, Hayek, chairman and CEO of Swatch Group, and DeSole, chairman, president, and CEO of Gucci Group, give their views on building multilevel global brands, the vital importance of image, and American versus European business theory. In addition, MBA students and faculty from the International Institute for Management Development, Lausanne, Switzerland, ask questions about how...

Bob Forness has over two decades of experience launching, growing, acquiring, and restructuring insurance and reinsurance companies internationally. He is managing partner at alTreo, a managing general agent specializing in underwriting and placing energy related risks. Six clips in the series.

Why Export and Exporting Environment -- Finding Your First Customer and Marketing Strategies -- Creating a Business Plan and Meeting your customers -- Identifying Marketing Channels and Understanding the Role of Distributors -- Getting Your Products From Here to There and Providing Good Customer Service -- Understanding Legal Issues and Financing.