San Antonio College Library

When ordinary people desire the luxuries of the rich, ingenuity and innovation come together to take history in a new direction. This film explores how the Roman search for silver led to the Silk Road creation; how desire for pepper motivated Columbus to land in the Americas; and how efforts to make cotton more affordable sparked the Industrial Revolution.

A guide on how businesses can profit from middle-market revenues reveals what motivates customers, identifies accessible luxury items, and shares the success stories of several "New Luxury" companies.

Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury, causing confusion today about what really makes a luxury product, a luxury brand or a luxury company. Luxury experts Jean-Noel Kapferer and Vincent Bastien provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest...

Documents how luxury goods have been transformed by a shift from exclusive distribution practices by quality-minded family businesses to mass production by profit-minded big corporations, examining how today's methods have had a negative impact.

"Robert Frank caused a national debate in 1995 when he and co-author Philip Cook described the poisonous spread of "winner-take-all" markets. Now he takes a thought-provoking look at the flip side of spreading inequality: as the super-rich set the pace, everyone else spends furiously in a competitive echo of wastefulness." "Frank offers the first comprehensive and accessible summary of scientific evidence that our spending choices are not making us...

This pioneering book is the first to provide business strategy analysis for the luxury fashion sector. The contents of this book can be applied widely in cross sectors such as fashion, arts, entertainment, business, branking, marketing, e-business, and consumer psychology.