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Description
"A landmark system for business leaders and marketers, campaigners and bloggers, political junkies and fans of popular culture, "The Elements of Influence" takes the mystery out of strategy and how it shapes and shifts niche and global marketplaces alike. Charts & art throughout."--Jacket.
Description
Presenting a major retrospective and prospective overview of strategy, this Handbook is an important benchmark volume for management scholars worldwide. The Handbook frames, assesses and synthesizes the work in the field. Chapters are grouped under four specific areas of strategy and management: Mapping a Terrain; Thinking and Acting Strategically; Changing Contexts; and Looking Forward. Within these parts, leading international scholars provide historical...
Author
Description
If you're a manager or business owner, you need tools to make better decisions--about business strategy, marketing, competition, positioning, product development, and much more. In Analysis Without Paralysis, two renowned experts on business analysis and strategy bring you those tools, in plain English!Babette Bensoussan and Craig Fleisher teach you exactly what you need to know, without dragging you through unnecessarily complex concepts or advanced...
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Description
"Today, many companies have become powerfully averse to taking the risks that are essential to long-term success. Dr. Sayan Chatterjee shows how to identity high-risk, high-return opportunities, and then systematically mitigate those risks up front, as you design your initiative. His techniques can help you safety pursue huge opportunities that others pass up - and sustain profit growth far into the future."--Jacket.
Author
Description
"Constantinos Markides contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in its industry. To do so, the company must make clear and explicit choices based on the answers to three difficult questions: Who should I target as customers? What products or services should I offer them? How should I do this in an efficient way? All the Right Moves offers concrete advice for thinking through...
Author
Description
"Too often a marketing communications campaign begins with the words, "We need a new logo." Jim Armstrong suggests that such campaigns should really begin with unearthing, capturing, and communicating the "cause" of a business-the "why" it exists versus simply what it does. The 10-question process included in this book helps businesses find their authentic, truthful voice which can then be translated into a strong marketing communications concept...
Author
Description
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game-- defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the...
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"In this book, business guru George Stalk discusses five strategies that have not yet become widely practiced but are nonetheless worthy of your attention now. He offers advice on how to identify and manage them while they still present opportunities to jump ahead of the competition."--Jacket.
Author
Description
Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, or a government official. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with 'strategy.' He debunks these elements of 'bad strategy' and awakens an understanding of the power of a 'good...
Author
Description
"This book takes us inside a number of robust organizations across a range of business sectors, as well as in government, the military, and more. From the examples set he extracts the four key traits common to all robust organizations: alertness, agility, adaptability, and alignment."--Jacket.
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