San Antonio College Library

Chris Gardner is an intelligent, energetic guy who can't catch a break. In the sluggish Bay Area economy of 1981, he's losing ground, by investing all his family's money in high cost bone-density scanners. His wife leaves him, he loses his apartment, and with his 5-year-old son in tow joins the ranks of the homeless, if not the hopeless. Bounced from shelter to shelter, he finds himself a single dad who has to support and care for a young child. Impressing...

The CLIO Awards is one of the world's most recognized awards competitions for advertising, design and communications. It celebrates and rewards creative excellence--honoring a powerful form of communication and its impact on modern culture while evolving with the industry in order to acknowledge the most current, breakthrough work. This film features product advertisement, nonprofit commercial, and public service announcement winners from 2013. (176...

In this film, RealChange CEO Sadhana Smiles explains the key ingredients for a business developing sales people. She explains how to hire the right people, including use of a work test, and advises hiring for attitude. A company must set a strong path for a new employee from day one, arranging a personal business plan. Top salespeople develop relationships. Smiles provides advice on managing different skill levels. Regular training is crucial. Smiles...

I work hard every day, every week, but I'm not making any money in selling. If I'm working this hard, I ought to be doing a lot better than I am. In this program, Bob Kimball-author of the American Marketing Association's popular AMA Handbook for Successful Selling and professor of marketing at the University of West Florida-explodes the myth that sheer effort guarantees results while explaining how to "plan your work and work your plan," how to codify...

Selling well, like any set of skills, begins with a solid foundation. In this program, Bob Kimball-author of the American Marketing Association's popular AMA Handbook for Successful Selling and professor of marketing at the University of West Florida-drives home the basics, including the importance of listening, in order to determine a prospect's needs and buying motives; of highlighting prospect benefits, not product features; of having a broad knowledge...

For a salesperson, an objection is the kiss of death. Or is it? In this program, Bob Kimball-author of the American Marketing Association's popular AMA Handbook for Successful Selling and professor of marketing at the University of West Florida-makes it clear that an objection and a rejection are two totally separate things, as he describes in detail the process of turning an objection into an ally: first, probe for the underlying reasons; next, acknowledge...

Lost in a barrio south of Pomona hocking his wares, Cyclone Air Purifiers door-to-door salesman Earl Dean crosses the doorstep of Dan Brown, a man intent on avenging the death of his brother.

Paul C. Clendenning, a widely-known and respected banker, explains the meaning of finance and liquidity to small business, how to choose a bank, and the nature and purpose of credit and loans.

Joanne McKinney is chief strategy officer for the Burns Group, an independent branding and advertising agency. 7 clips.

Listening is one of the most important skills in selling. Listening effectively enables us truly to understand a customer's needs. In turn, this enables the salesperson to match their needs with the benefits of the product. In this training program, viewers are shown a scenario demonstrating the various aspects of listening, and how they can impact the sales process, such as: Paraphrasing--Paying attention-- Not interrupting--Not making assumptions--Clarifying...