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Description
"Once celebrated for connecting people and circulating ideas, social media are facing mounting criticisms about their anticompetitive reach, addictive design, and toxicity to democracy. Known cumulatively as the "techlash," journalists, users, and politicians are asking social media platforms to account for being too big, too engaging, and too unruly. In the age of the techlash, strategies to regulate how platforms operate technically, economically,...
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If you listen to the Internet gurus, marketing consultants, and even the mainstream media, you might think social media was the second coming. They declare that it's revolutionizing advertising, PR, customer relations--everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson debunks the myths of social media. He illustrates how the notion first came to prominence, why it has...
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Customer service operations are expanding. Companies are adopting the latest online technologies as integral components of their customer service strategies. In these new and exciting online environments, customer service representatives must develop particular skills to create and maintain excellent service. This film provides an overview of the rise of online customer service, primarily focussing on three key modes of online customer service delivery:...
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"Communicating with Memes: Consequences in Post-truth Civilization investigates the consequences of memetic communication, including online harassment, the election of Donald Trump, and the resurgence of once-eradicated diseases. The author examines the causes of these consequences, and what action--if any--should be taken in response"--
Communicating with Memes: Consequences in Post-truth Civilization' investigates the consequences of memetic communication,...
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"Geared toward students and general readers, this accessibly written book covers such topics as the link between social media and body image, the psychological affects of social media use, online conversations about sexual assault, corporate use of social media data, political campaigning through social media, fan tweeting during television shows, and crisis communication through social media. Readers will also gain insights into the range of serious...
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"The beginning of the 21st century brought forth a number of social media platforms that have allowed activists to increase their audience exponentially and with relative ease. Under hashtags such as #BlackLivesMatter, #MeToo to the Arab Spring and the Occupy movements, digital social activision mobilized people and movements like almost never before. In #HashtagActivism: Networked Counterpublics in the Digital Age the authors examine how and why...
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"This work examines and refines some of the common mythologies about cyber war and the role of social media in conflict, while contributing new perspective to the literature about such factors as kinetic effects and the implications of data as an information operations battlespace"--Provided by publisher.
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"In 'The Zen of Social Media Marketing', Shama Hyder Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teaches you the "Zen" of social media marketing: how to use the most popular social media tools to find marketing nirvana"--Page 4 of cover.
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The use of social media to promote business is one of the fastest-growing areas of marketing today. When used correctly, popular social media platforms offer the ability to connect-easily, affordably, and directly-with customers and prospects to build brand awareness and loyalty, improve customer service, and much more. How, then, should a company go about implementing social media as a part of its marketing mix? This program clearly and concisely...
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Lanier offers powerful and personal reasons for all of us to leave the dangers of online platforms behind. He has seen their tendency to bring out the worst in us, to make politics terrifying, to trick us with illusions of popularity and success, to twist our relationship with the truth, to disconnect us from other people. And he asks: How could the benefits of social media possibly outweigh the catastrophic losses to our personal dignity, happiness,...
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"The woman next to you on the bus, typing madly on her laptop, just might determine the ending to next year's blockbuster film or how quickly the hottest new PDA hits store shelves. In homes, dorm rooms, coffee houses, and waiting rooms around the world, millions of people are exercising enormous influence on what we buy - even though they have no official connection to those products and services. Who are they? What motivates them? Marketing experts...
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Social media tools are being used across all media sources including traditional news outlets and online-based resources. This program focuses on the variety of ways social media is essential to storytelling and news distribution. Each chapter highlights an element of social media used by top journalists who rely on these communication channels to both research stories and broaden their audience. It's designed to help students and educators understand...
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Discusses the cross-cultural challenges currently facing business communicators and PR practitioners; the rise of emerging-market multinationals, China and India and offshoring are transforming the communication sector beyond recognition. New channels of global communication are also being opened by the interactive web, bringing different communities across the world together instantaneously online and creating new audiences. Cambie and Ooi argue...
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"Women of Color and Social Media Multitasking: Blogs, Timelines, Feeds, and Community explores and critically analyzes the motivations and uses of social media by women of color. This edited collection seeks to determine how, and why, women of color make strategic use of social media as a social, professional, personal, and political tool for navigating the world. The contributors uniquely address the motivations and pathways for establishing virtual...
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Digital Discourse offers a distinctly sociolinguistic perspective on the nature of language in digital technologies. It starts by simply bringing new media sociolinguistics up to date, addressing current technologies like instant messaging, textmessaging, blogging, photo-sharing, mobile phones, gaming, social network sites, and video sharing. Chapters cover a range of communicative contexts (journalism, gaming, tourism, leisure, performance, public...
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Mobile phones are no longer what they used to be. Not only can users connect to the Internet anywhere and anytime, they can also use their devices to map their precise geographic coordinates - and access location-specific information like restaurant reviews, historical information, and locations of other people nearby. The proliferation of location-aware mobile technologies calls for a new understanding of how we define public spaces, how we deal...
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Want a new job or career? Need to demonstrate more value to customers or employers? Use today's hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is...
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