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"In 'The Zen of Social Media Marketing', Shama Hyder Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teaches you the "Zen" of social media marketing: how to use the most popular social media tools to find marketing nirvana"--Page 4 of cover.
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"From a leading technology reporter comes the first self-help book to address America's newest addiction. Anxiety about the red blinking light on your Blackberry? The impulse to google the answer to every question? The urge to text while driving? The need to tweet every observation? We all know someone who needs a digital diet. Technology has overwhelmed our daily lives to the point of constant distraction and many of us can no longer focus on a single...
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"Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continually arriving text messages, tweets and retweets, Facebook updates, pictures and videos to post and discuss. Our perpetual connectedness gives us endless opportunities to be part of the give-and-take of networking. Some worry that this new environment makes us isolated and lonely. But in Networked, Lee Rainie and Barry Wellman show...
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On a fall night in 2003, Harvard undergrad and computer programming genius Mark Zuckerberg sits down at his computer and heatedly begins working on a new idea. In a fury of blogging and programming, what begins in his dorm room soon becomes a global social network and a revolution in communication. A mere six years and 500 million friends later, Zuckerberg is the youngest billionaire in history, but for this entrepreneur, success leads to both personal...
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Andrews writes about the widespread misuse of our personal online data and creates a Constitution for the web. Social networks are the defining cultural movement of our time. An ordinary individual can be a reporter, alerting the world to breaking news of a natural disaster or a political crisis. A layperson can be a scientist, participating in a crowd sourced research project or an investigator, helping cops solve a crime. But as we work and chat...
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Half a dozen years ago, anthropologist Gabriella Coleman set out to study the rise of the global internet phenomenon known as Anonymous just as some of its members were turning to political protest and dangerous disruption, before they shot to fame as a key player in the battles over WikiLeaks, the Arab Spring, and Occupy Wall Street. The narrative brims with details unearthed from within a notoriously mysterious subculture, whose semi-legendary tricksters...
9) IRules: what every tech-healthy family needs to know about selfies, sexting, gaming, and growing up
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"As Janell Burley Hofmann, mother of five, wrapped her 13-year-old's iPhone on Christmas Eve, she was overwhelmed by questions: "Will my children learn to sit and wonder without Googling? Should I know their passwords for online accounts? Will they experience the value of personal connection without technology?"To address her concerns, she outlined boundaries and expectations in a contract for her son to sign upon receiving his first cell phone. When...
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"What is new about how teenagers communicate through services such as Facebook, Twitter, and Instagram? Do social media affect the quality of teens' lives? In this book, the author, a youth culture and technology expert examines the conventional wisdom regarding teens' use of social media. She explores tropes about identity, privacy, safety, danger, and bullying. Ultimately, she argues that society fails young people when paternalism and protectionism...
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"Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don't understand the new rules of the game guarantee lost time and money ill spent. Advertising 2.0 ensures that readers...
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In "Alone Together," MIT technology and society professor Sherry Turkle explores the power of our new tools and toys to dramatically alter our social lives. It's a nuanced exploration of what we are looking for--and sacrificing--in a world of electronic companions and social networking tools, and an argument that, despite the hand-waving of today's self-described prophets of the future, it will be the next generation who will chart the path between...
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"An urgent and expert investigation into behavioral addiction, the dark flipside of today's unavoidable digital technologies, and how we can turn the tide to regain control. Behavioral addiction may prove to be one of the most important fields of social, medical, and psychological research in our lifetime. The idea that behaviors can be being addictive is new, but the threat is near universal. Experts are just beginning to acknowledge that we are...
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Explores the changes in the way teenage girls are growing up in America, discussing the new norms, from extreme behaviors to lack of basic communication skills.
"Award-winning Vanity Fair writer Nancy Jo Sales crisscrossed the country talking to more than two hundred girls between the ages of thirteen and nineteen about their experiences online and off. They are coming of age online in a hypersexualized culture that has normalized extreme behavior,...
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How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? In half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but millions of adults worldwide. As Facebook spreads around the globe, it creates surprising...
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"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development,...
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