San Antonio College Library

"A landmark system for business leaders and marketers, campaigners and bloggers, political junkies and fans of popular culture, "The Elements of Influence" takes the mystery out of strategy and how it shapes and shifts niche and global marketplaces alike. Charts & art throughout."--Jacket.

A business professor at Duke University shows professionals how to become empowered "game-changers" that use circumstances to their best advantage through applying six different techniques to solve a variety of strategic challenges.

Presenting a major retrospective and prospective overview of strategy, this Handbook is an important benchmark volume for management scholars worldwide. The Handbook frames, assesses and synthesizes the work in the field. Chapters are grouped under four specific areas of strategy and management: Mapping a Terrain; Thinking and Acting Strategically; Changing Contexts; and Looking Forward. Within these parts, leading international scholars provide historical...

If you're a manager or business owner, you need tools to make better decisions--about business strategy, marketing, competition, positioning, product development, and much more. In Analysis Without Paralysis, two renowned experts on business analysis and strategy bring you those tools, in plain English!Babette Bensoussan and Craig Fleisher teach you exactly what you need to know, without dragging you through unnecessarily complex concepts or advanced...

From best-selling author and acclaimed journalist Geoff Colvin, this is a guide for managing through the recession that shows how companies can use it as an opportunity to restructure, reinvent and reimagine their business.

"Today, many companies have become powerfully averse to taking the risks that are essential to long-term success. Dr. Sayan Chatterjee shows how to identity high-risk, high-return opportunities, and then systematically mitigate those risks up front, as you design your initiative. His techniques can help you safety pursue huge opportunities that others pass up - and sustain profit growth far into the future."--Jacket.

"Too often a marketing communications campaign begins with the words, "We need a new logo." Jim Armstrong suggests that such campaigns should really begin with unearthing, capturing, and communicating the "cause" of a business-the "why" it exists versus simply what it does. The 10-question process included in this book helps businesses find their authentic, truthful voice which can then be translated into a strong marketing communications concept...

"In this book, business guru George Stalk discusses five strategies that have not yet become widely practiced but are nonetheless worthy of your attention now. He offers advice on how to identify and manage them while they still present opportunities to jump ahead of the competition."--Jacket.