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Author
Description
No CEO or CFO wants to hear that a marketing investment was a gamble, and greater accountability for marketing expenditure is one of the biggest issues facing the marketing community today. Malcolm McDonald and Peter Mouncey's Marketing Accountability is a major breakthrough for marketing professional. Based on seven years' research into global best practice in marketing, it introduces a marketing metrics model that will help marketing directors align...
Author
Description
Chances are, your organization is experimenting with many ways to get work done without adding to its full-time payroll. But are you still managing to fulfill the high standards your customers and shareholders expect? Is your company systematically planning for the quantity and quality of people needed to achieve superior work results? Does it have a system in place to predict your future needs, keep your workforce lean, and move quickly enough to...
5) The bottomline on ROI: basics, benefits, & barriers to measuring training & performance improvement
Author
Description
This book explains *who exactly is a candidate for ROI? *what exactly is training ROI? *where do ROI calculations begin and end? *when should training ROI be measured? *why should your organization even consider it?. It also includes practical advice on the widely overlooked subject of communicating ROI results to stakeholders.
6) Retaking rationality: how cost-benefit analysis can better protect the environment and our health
Author
Description
"Retaking Rationality argues that environmentalists and other progressive groups, by rejecting the economic analysis of regulation, have allowed industry groups and conservative intellectuals to convince the public that strong environmental, public health, and safety regulation is bad economic policy. The truth is that economic analysis - conducted in an unbiased manner - will often support strong regulation. That truth is hidden because, as currently...
7) Value stream mapping: how to visualize work and align leadership for organizational transformation
Author
Description
"The first of its kind--a Value Stream Mapping book written for those in service and office environments who need to streamline operationsValue Stream Mapping is a practical, how-to guide that helps decision-makers improve value stream efficiency in virtually any setting, including construction, energy, financial service, government, healthcare, R & D, retail, and technology. It gives you the tools to address a wider range of important VSM issues...
Author
Description
Health care costs make up nearly a fifth of U.S. gross domestic product, but health care is a peculiar thing to buy and sell. Both a scarce resource and a basic need, it involves a physical and emotional vulnerability and at the same time it operates as big business. Patients have little choice but to trust those who provide them care, but even those providers confront a great deal of medical uncertainty about the services they offer. Selling our...
Author
Description
"The best practices in corporate sustainability performance are no longer the exclusive domain of companies like Ben & Jerry's or The Body Shop, as they were a decade ago; now, large, multinational companies like G.E. and Wal-Mart are leading the way with significant financial and organizational commitments to social and environmental issues. However, good intentions aren't enough. Whether motivated by concern for society and the environment, government...
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