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Description
With online purchases becoming the standard way of shopping for many people, Internet-based businesses now make up a highly lucrative sector of the global economy. As this program shows, the setup and operation of an online business has never been more attractive thanks to companies like Amazon and eBay and social media sites such as Twitter and Facebook. The program explores different types of online business opportunities, the importance of a business...
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"What happens when fire strikes the manufacturing plant of the sole supplier for the brake pressure value used in every Toyota? When an earthquake in Taiwan shuts down chip manufacturers for Deli and Apple? When the U.S. Pacific ports are shut down during the Christmas rush? When terrorists strike? In The Resilient Enterprise, Yossi Sheffi shows that companies fortunes in the face of such business shocks depend more on choices made before the disruption...
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"Extending the Supply Chain examines in-depth some of the most high-profile practitioners of telephone and Internet-based order processing and fulfillment. The authors bring you detailed looks at: Amazon, Dell, and FreshDirect, which use the decoupled extended supply chain model to take custom-assembled or custom-packaged orders from an assembly plant or distribution center to the delivery destination using third-party delivery specialists like FedEx...
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"In this book, business guru George Stalk discusses five strategies that have not yet become widely practiced but are nonetheless worthy of your attention now. He offers advice on how to identify and manage them while they still present opportunities to jump ahead of the competition."--Jacket.
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"As technology and globalization have disrupted traditional operations along the supply chain, the relationship between suppliers, customers, and competitors has changed dramatically. Examining this issue from several strategic perspectives, this collection of essays outlines key ideas and provides guidance for incorporating shifts in the value chain into your strategic outlook."--Jacket.
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Achieving targets such as high punctuality and short delivery times in a world of constant change is one key challenge in logistics research. This video from the 2010 Falling Walls Conference features Katja Windt's lecture on the common imbalance between load and capacity. With an academic and professional career reaching from Bremen and Hanover in Germany to France and the U.S., Windt has been awarded the Alfried Krupp Prize for Young University...
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From Facebook to YouTube, savvy entrepreneurs know that the next big thing could be just a click away. This program focuses on ChickAdvisor, a Web site where women can rate a range of products and services, and its struggle to attract more users and pay staff while hoping for a big-time buyout. Also profiled on the show is millionaire Albert Lai, a Web entrepreneur who created his first Internet company while still in his teens-and then sold it for...
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Of all the tech tigers in India, Wipro is one of a handful that stands out from the pack. In the past five years, it has become one of the most accomplished tech services providers in the world. Wipro is known to go above and beyond to make customers happy--a move that's paid off handsomely. From the story of Wipro's transformation and its impact on the tech services industry and the rules of global competition, journalist Hamm mines a treasure of...
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Technology and a booming U.S. economy are driving innovation in the clothing industry that is beneficial to businesses and consumers alike. This program examines trends in apparel marketing and changes in manufacturing and distribution. Bricks-and-mortar marketing via retail, department, discount, specialty, and outlet stores; catalog sales; shopping by television; and online buying are all discussed. In addition, interviews with a distributor, a...
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This program, filmed at The Wharton School of the University of Pennsylvania, links two innovators who really know e-commerce: Amazon.com's Jeff Bezos, standard-bearer for all companies operating solely online, and David Dyer, president and CEO of Lands' End, who expanded his brand into cyberspace as well as into the clothing department of Sears to make his business a leader in the apparel arena. Together they address the challenges of e-tailing in...
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In part one of this program, filmed prior to the foundering of the Internet economy, NewsHour correspondent Paul Solman examines the methodology of Amazon.com's founder Jeffrey Bezos and Drugstore.com's CEO Peter Neupert, who faced stiffening retail and online competition by innovatively adapting their business plans. In part two, correspondent Margaret Warner analyzes the meteoric rise of dotcoms and their impact on society with Anitesh Barua, co-author...
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This behind-the-scenes look at IT in action showcases three exciting e-commerce initiatives. By analyzing the growth, revenue, and future of MP3's Web site, visiting Ford's online "showroom," and showcasing the customer benefits of Coronet-Fashion at Work's online planning system, this program presents compelling case studies of the Internet's use to capture and exploit new markets.
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One shopper wants a price quote, another needs something that's shelved too high. Two more customers are waiting for items from storage, and there's a huge line forming at the front counter. It's another crazy day in customer service-a department that can make or break a brick-and-mortar business. Whether you're working the sales floor, waiting tables, or running a cash register, you've got to emphasize the "service" in customer service, thereby ensuring...
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"Based on interviews with hundreds of managers, activists, government officials, factory workers and workers' representatives, Implementing Codes of Conduct represents the most extensive research conducted to date into the emerging nature of corporate social responsibility and global supply chains. Its objective is to provide useful examples and lessons learned to companies, policy-makers and others interested in implementing their own code of conduct...
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From the offices of insolvent newspapers to the vibrant yet uncertain online publishing scene, journalists are struggling to reinvent a troubled industry. This program follows bloggers, hackers, independent publishers, and social media mavericks working in the trenches of Chicago, a hub of digital media innovation. Shot over a two-year period, the film focuses on events such as the bankruptcy of the Tribune Co. and the launch and sale of EveryBlock.com,...
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Just as in the bricks-and-mortar world, a marketing plan is a must in cyberspace. In this program, leaders in the field of online marketing cut through the confusion to lay out the principles of driving traffic, branding, and targeting on the Internet. Executives from companies including 24/7 Media, Renegade Marketing Group, Beyond Interactive, and Media Metrix offer keen insights into a wide range of topics, such as the value of online linking, how...
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Where is the best place to spend an advertising budget? Though newspaper circulation is falling, most adults still read the paper, while the popularity of print magazines is increasing, and readership of online media has exploded. This program explains different types of print and digital media formats and the benefits of advertising in each. The relative cost of placing classified and display ads in daily, weekly, and shopper newspapers is compared,...
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At Dell Computers, four hours is all it takes to build, test, and ship a custom PC. In this program, NewsHour correspondent Tom Bearden investigates Dell Computers' direct sales model and its impact on retailers and manufacturers. Visionary Michael Dell and top industry executives from Compaq, Gateway, and Circuit City stress the vital importance of improving supply chain management, providing single-point accountability, and leveraging efficiencies....
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E-tailers routinely collect information from visitors to their Web sites to better target their ads. Is this surrender of privacy the price of a personalized online shopping experience? In this program, NewsHour correspondent Jeffrey Kaye seeks to understand the dynamics of, and the ethical issues surrounding, strategic online marketing with top management from Buy.com, Lycos, and DoubleClick and an attorney from the Center for Democracy and Technology....
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