San Antonio College Library

In the work for marketing practitioners, academics in marketing and business interpret research on how consumers form judgments and make decisions, allowing marketers to put principles of consumer psychology into action. The book begins with an argument for the importance of relevant consumer psychology research and a framework for crafting research with real organizational value. Subsequent chapters review various research streams, in most cases...

The book puts forward principles for creating the ultimate 'Shopping Experience', based upon qualitative and quantitative research from focus groups and surveys of affluent to middle-income consumers who love to shop, combined with profiles of retailers who have inspired the passion of these shoppers.

"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated...

"Duke University professors Scott de Marchi and James T. Hamilton present a new theory about how we decide. Based on a groundbreaking survey of more than thirty thousand subjects, their research shows that each of us possesses six core traits that shape our decisions, from what to have for lunch to whether to lie on a tax return." "Regardless of the context, we stick with our entrenched habits of mind - such as whether we focus on current or future...

"David Rakoff's bestselling collection of autobiographical essays, Fraud, established him as one of today's funniest and most insightful writers. Now, in Don't Get Too Comfortable, Rakoff moves from the personal to the public, journeying into the land of unchecked plenty that is contemporary America. Rarely have greed, vanity, selfishness, and vapidity been so mercilessly and wittily skewered. Somewhere along the line, our healthy self-regard has...

Prepare to unpack the secrets of the supermarkets as this revelatory series goes behind the scenes with Britain's biggest supermarket chains to find out how they find, make and move the foods we all buy – on an epic scale. Supermarkets provide 90% of the food we eat in our homes and their control over both our plates and our palates is monumental. And invisible. Until now … Joining supermarket insiders, this revelatory documentary gets to the...

1950s part-animated film about the middle-income consumer in the 1950s. Nice animation illustrating patterns and habits of post-war consumption.

"In Let Them Eat Cake, Pamela Danziger draws on a major two-year consumer research study and 20 years of her own experience as a marketing consultant to lay down a new direction for luxury goods providers - one that goes beyond the product itself and, instead, offers the luxury "experience" Danziger's research has determined consumers want. New luxury taps into a recent consumer psychology that goes beyond the product itself, she says. It's now about...