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"Contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. It is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multichannel marketing, and global marketing.
Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered...
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Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, or a government official. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with 'strategy.' He debunks these elements of 'bad strategy' and awakens an understanding of the power of a 'good...
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"The Evolving Bargain provides the first indepth look at the impact of deregulation and privatization on managers' strategic agendas in industries around the world. Emmons emphasizes that these reforms are not one-time events, but dynamic processes that shape the ongoing relationship, or bargain, between governments and affected enterprises. He also shows how the contexts of both industry and country influence a firm's strategic options and performance...
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Cohan focuses on six key start-up choices : setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change, explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.
9) The power of strategic costing: a proactive competitive approach for setting future strategic plans
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"The Power of Strategic Costing gives you an amazingly easy-to-follow, step-by-step methodology that virtually ensures the long-term profitability and viability of any kind of business - of any size." "Brethauer's model of cost estimating has been proven accurate within 10 percent for hundreds of companies. The disk that comes with this book contains the model as a spreadsheet application that automatically estimates costs for you when you enter the...
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"Rethink your business for the digital age, "--Amazon.com.
"Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for...
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Chances are, your organization is experimenting with many ways to get work done without adding to its full-time payroll. But are you still managing to fulfill the high standards your customers and shareholders expect? Is your company systematically planning for the quantity and quality of people needed to achieve superior work results? Does it have a system in place to predict your future needs, keep your workforce lean, and move quickly enough to...
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"In their groundbreaking book, authors Jeremy Hope and Robin Fraser show how organizations can break free from the annual budget trap once and for all. Beyond Budgeting is not a new financial-planning process - it is an alternative, coherent management model that enables companies to manage performance through processes specifically tailored to today's volatile marketplace." "Hope and Fraser spent five years studying a wide range of international...
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This work explores a new way of doing business for increasingly turbulent times. We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. This...
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"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits...
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Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model - the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and...
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Jay Elliot, former Senior VP of Apple, shares how Steve Jobs motivated people to do the best work of their lives. Elliot was hired by Steve Jobs, just in time to accompany him on his last historic visit to Xerox's Palo Alto Research Center. Jay Elliot served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and human relations. In this book, he details how Steve...
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In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very concept of the firm. AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. The authors show how reinventing the firm...
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"In The Strategy-Focused Organization, Robert Kaplan and David Norton share the results of ten years of learning and research into more than 200 companies that have implemented the Balanced Scorecard. Drawing from more than twenty in-depth case studies - including Mobil, CIGNA, Nova Scotia Power, and AT & T Canada - Kaplan and Norton illustrate how Balanced Scorecard adopters have taken their groundbreaking tool to the next level. These organizations...
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